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Professional Summary

Results-driven Digital Marketing Specialist with over 5 years of experience in developing and executing innovative digital marketing strategies. Proven ability to leverage SEO, PPC, social media, and content marketing to enhance online presence and drive traffic. Strong analytical skills and a passion for staying current with the latest digital marketing trends.

Skills

• Search Engine Optimization (SEO)

• Pay-Per-Click (PPC) Campaigns

• Social Media Marketing

• Content Marketing

• Email Marketing

• Web Analytics (Google Analytics, Adobe Analytics)

• Marketing Automation (HubSpot, Marketo)

• HTML/CSS

Professional Experience

Digital Marketing Specialist - LunaPak

Jan 2060 - Present

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive website traffic.

• Manage and optimize PPC campaigns on Google Ads, resulting in a 30% increase in conversion rates.

• Conduct SEO audits and implemented on-page and off-page SEO tactics to achieve a 40% improvement in organic search rankings.

• Analyze web traffic and user behavior using Google Analytics to inform marketing strategies and improve website performance.

• Collaborate with content creators to produce engaging blog posts, social media content, and email campaigns.

Marketing Coordinator - MindStove

Jun 2056 - Dec 2059

• Assisted in the development and execution of digital marketing campaigns, including SEO, PPC, and social media marketing.

• Maintained the company's social media profiles and managed social media advertising campaigns.

• Coordinated content creation efforts by working closely with designers, writers, and other team members.

• Generated and analyzed monthly reports on marketing campaign performance using Google Analytics and other tools.

• Supported email marketing campaigns, including list management, template design, and performance analysis.

Education

Master of Business Administration (MBA) - Marketing

University of State, Miami, Florida - Graduated May 2056

Bachelor of Science in Marketing

State University, Orlando, Florida - Graduated May 2054

Certifications

• Google Ads Certification

• HubSpot Content Marketing Certification

• Facebook Blueprint Certification

• Google Analytics Individual Qualification (GAIQ)

Professional Affiliations

• Member, American Marketing Association (AMA)

• Member, Digital Marketing Institute (DMI)

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