Free Marketing Data Analyst Resume

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Objective

Results-driven Marketing Data Analyst with 5+ years of experience leveraging data analytics and marketing insights to optimize campaigns, enhance customer engagement, and drive business growth. Skilled in data visualization, statistical analysis, and cross-functional collaboration to deliver actionable recommendations.

Skills

• Data Analysis & Visualization: SQL, Python, R, Tableau, Power BI

• Marketing Analytics: Campaign performance analysis, ROI measurement, A/B testing

• Statistical Analysis: Regression models, hypothesis testing, clustering, segmentation

• Tools: Google Analytics, Adobe Analytics, Salesforce, HubSpot

• Data Management: Data cleaning, ETL processes, database querying

• Soft Skills: Communication, problem-solving, stakeholder collaboration

Professional Experience

Marketing Data Analyst

Bright Insights Inc., New York, NY
January 2051 – Present

• Analyzed digital and traditional marketing campaigns, leading to a 20% increase in ROI through data-driven insights.

• Developed automated dashboards in Tableau, reducing reporting time by 30% while improving data accuracy.

• Conducted A/B testing on promotional emails, increasing open rates by 25% and click-through rates by 15%.

• Partnered with cross-functional teams to implement predictive modeling, resulting in a 10% boost in customer retention.

• Devised marketing strategies informed by customer segmentation and behavioral analytics.

Marketing Analyst Intern

Nova Solutions, Los Angeles, CA
June 2050 – December 2050

• Assisted in evaluating social media campaign metrics, improving engagement by 18% across platforms.

• Supported market research initiatives, presenting findings that informed a $1M budget reallocation to high-performing channels.

• Utilized Google Analytics to assess website traffic, reducing bounce rates by 12% through UX improvements.

• Conducted competitor analysis to benchmark performance and identify market opportunities.

Education

Bachelor of Science in Marketing and Data Analytics
University of Metropolis, Metropolis, NY
Graduated: May 2050

Relevant Coursework:

• Marketing Analytics

• Advanced-Data Science for Business

• Consumer Behavior Analytics

• Digital Marketing Strategies

Certifications

• Google Analytics Advanced Certification (2050)

• Tableau Desktop Specialist (2051)

• Certified Marketing Analyst (CMA) (2051)

Projects

Marketing Campaign Optimization

• Conducted in-depth analysis of a multi-channel campaign, identifying underperforming channels and reallocating resources, leading to a 22% revenue increase.

Customer Segmentation Dashboard

• Built an interactive Tableau dashboard to segment customers by demographics and behavior, enabling more targeted and effective advertising.

Languages

• English (Fluent)

• Spanish (Proficient)

References

Available upon request.

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