Marketing Data Analyst Resume
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Phone: [Your Number]
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Objective
Results-driven Marketing Data Analyst with 5+ years of experience leveraging data analytics and marketing insights to optimize campaigns, enhance customer engagement, and drive business growth. Skilled in data visualization, statistical analysis, and cross-functional collaboration to deliver actionable recommendations.
Skills
Data Analysis & Visualization: SQL, Python, R, Tableau, Power BI
Marketing Analytics: Campaign performance analysis, ROI measurement, A/B testing
Statistical Analysis: Regression models, hypothesis testing, clustering, segmentation
Tools: Google Analytics, Adobe Analytics, Salesforce, HubSpot
Data Management: Data cleaning, ETL processes, database querying
Soft Skills: Communication, problem-solving, stakeholder collaboration
Professional Experience
Marketing Data Analyst
Bright Insights Inc., New York, NY
January 2051 – Present
Analyzed digital and traditional marketing campaigns, leading to a 20% increase in ROI through data-driven insights.
Developed automated dashboards in Tableau, reducing reporting time by 30% while improving data accuracy.
Conducted A/B testing on promotional emails, increasing open rates by 25% and click-through rates by 15%.
Partnered with cross-functional teams to implement predictive modeling, resulting in a 10% boost in customer retention.
Devised marketing strategies informed by customer segmentation and behavioral analytics.
Marketing Analyst Intern
Nova Solutions, Los Angeles, CA
June 2050 – December 2050
Assisted in evaluating social media campaign metrics, improving engagement by 18% across platforms.
Supported market research initiatives, presenting findings that informed a $1M budget reallocation to high-performing channels.
Utilized Google Analytics to assess website traffic, reducing bounce rates by 12% through UX improvements.
Conducted competitor analysis to benchmark performance and identify market opportunities.
Education
Bachelor of Science in Marketing and Data Analytics
University of Metropolis, Metropolis, NY
Graduated: May 2050
Relevant Coursework:
Marketing Analytics
Advanced-Data Science for Business
Consumer Behavior Analytics
Digital Marketing Strategies
Certifications
Google Analytics Advanced Certification (2050)
Tableau Desktop Specialist (2051)
Certified Marketing Analyst (CMA) (2051)
Projects
Marketing Campaign Optimization
Customer Segmentation Dashboard
Languages
English (Fluent)
Spanish (Proficient)
References
Available upon request.
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