Free GST: Goals, Strategies, & Tactics for Growth

This template, titled "GST Template," offers a clear framework for defining and achieving strategic goals, particularly for growth teams focused on revenue. The "How to use GST template" section provides a concise guide: it instructs users to "Start with your goal," which is typically a revenue goal for growth teams. Following this, users should "write out all the potential strategies that could influence the goal," emphasizing that these are usually high-level levers to pull to reach the goal. Finally, "The tactics are the specific things you ship that help the strategy become successful."

The visual representation of the template clearly demonstrates this hierarchy. The central "Goal" is explicitly set as "$1M ARR" (Annual Recurring Revenue), highlighted in blue at the top. Beneath this, three distinct "Strategies" are outlined, each in a light blue box, directly contributing to the overarching goal: "Increase free to paid conversion rate by 10%," "Generate 1.5 product qualified opportunities per month," and "Increase activated teams by 25%." Each strategy then branches down into multiple "Tactics," presented in yellow boxes, which are the concrete actions or initiatives designed to execute each strategy. For example, under "Increase free to paid conversion rate by 10%," tactics include "Ship 2 in-app upgrade notification campaigns" and "Design/experiment 1st time user experience/onboarding." This structure effectively links daily actions to broader strategic objectives and a clear financial target.