Free Website Goals
The chart provides a comprehensive visual framework for defining and aligning website goals, vision, and priorities through a five-step structured process. It starts by helping users identify the current state of their website, prompting reflection on how they would describe it using keywords that capture both strengths and weaknesses. This initial step sets the foundation for understanding the site’s purpose and emotional resonance. Moving into Step 2, users assess the current state analysis, exploring what is working well and what needs improvement, helping them form a clearer picture of opportunities for growth. Step 3 transitions into goal-setting, asking users to visualize what their perfect website looks like and define what success means within the next 6 to 12 months. This includes aligning goals with both business needs and user expectations, ensuring balance between performance and experience. Step 4 dives deeper into the user perspective, guiding reflection on what success would look like for visitors and how website actions can align with audience goals. Finally, Step 5 focuses on prioritization—encouraging users to pinpoint the most impactful goals by finding overlap between business objectives and user satisfaction. Through interactive visual prompts, drag-and-drop exercises, and structured reflection, the chart simplifies strategic web planning into actionable insights. It combines qualitative reflection and quantitative goal mapping to help businesses transform their websites into effective, user-centered platforms that drive measurable results.
