How to Create Brochures in Adobe InDesign
Even with the presence of the digital world in this generation, it is still essential to have an innovative brochure for your company. That's because a brochure is considered important for marketing. And apart from that, a brochure is the perfect way to introduce your products and services to your target market, and it is proven effective in boosting the financial sales of your company.
If you are a businessman and you've been looking for a high-quality template that you can use for your company, then worry no more for we have the solution for you! As you can see above, feel free to download any of our editable brochure templates and use them in your business. And since we care for our dear customers, we also included a step-by-step guide below that might help you as you create one. Here's how:
1. What Is your Concept?
Ask yourself, why are you making a brochure in the first place? Is it for a commercial property? For a cake bakery? Real-estate? Or perhaps for a school sports event? Think of a concept first so that you can match your designs to the idea in which you have chosen. Don't worry about whatever concept you may have selected for there will always be a corresponding template for it.
2. Properly Arrange the Content
80% of a brochure is consists of texts, not images. Therefore, you have to arrange or organize your thoughts accurately. Remember that a customer will only glance in your sample brochure for a few seconds only. Immediately state the event services you are offering. That is why we highly suggest making your content directly to its point and use striking words so that they will be tempted to read more.
3. Use Attractive Images
According to a survey, clients will only pick up your brochure if it has an appealing picture attached to it mainly on the cover page. So, if you would like to ask for our point of view, it would be best to insert a photo in your brochure but only insert the appropriate ones. To illustrate, if you are designing an elegant brochure for the upcoming Easter season, then you may add photos of an Easter Bunny or other design elements that relate to Easter. Don't forget to use Adobe Illustrator as your editing tool.
4. Plan the Layout
Decide whether what type of brochure you are planning to achieve — whether it's a creative bi-fold brochure or a tri-fold brochure. You have the freedom to select what kind of layout you will observe. But it would be better if you will discuss it with your marketing team about what type you will of layout you will soon distribute to the public.
5. Save and Print the Brochure Template
Before printing multiple copies of your advertising brochure, make sure you have a preview of your template so that you can check its complete design. Once you've done that, you can already start printing them out. Remember to use a glossy paper stock in printing so that you can achieve an exceptional finish.