What Is the Purpose of a Christmas Flyer?
A Christmas flyer is meant to promote anything from products, services, or events during the holiday season. Many different businesses take advantage of the days leading up to Christmas as that's when they usually advertise promos and discounts that most people can't afford to miss. By using flyers, they have better chances of getting people into wanting what they have to offer. However, know that it doesn't have to be all business-related as there are some who use the flyers for more wholesome purposes. For example, it can be used as a way to promote donation drives or charity events that take place during the Christmas season.
How to Make a Christmas Flyer in PSD
1. Think of the Best Design
Since you'll be using Adobe Photoshop, placing pictures is as simple as dragging and dropping them into the blank file. However, choosing which ones to use is the difficult part. Go with ones that best represent the holidays or whatever it is that you are trying to promote to the reader. If you don't want to use pictures, then you can always just focus on the background. Know that you'll need to match it with the theme you're going for, meaning that you'll be using colors and shapes that best represents Christmas.
2. Write a Message
Aside from wishing the reader a merry Christmas, you'll want to come up with a message that'll help remind them of what it is that you're promoting. It is important that you make it memorable enough so that sticks in the mind of readers. The best way to do that is by keeping it as short and simple as possible. If you like, you can always check out the pre-made messages in the many samples of flyer templates that you can find online.
3. Provide Details That Readers Will Need to Know
Whatever it is that you are going to promote, it is important that readers of the flyer know everything about it. If it's a product and/or service, you'll want to point out specifically what they are, how much they cost, if they're being discounted and until when the promotion ends. If it's for an event such as a Christmas party or concert, then share where it's going to happen, when it's going to happen, and how much the entry fee is if you're going to charge participants.
4. Point Out Who to Contact
Modern flyers will always have a section that displays contact details. This is necessary for those who have any questions or concerns. So what you are going to have to do is to write down the name of your business or organization, and then include its email address, phone number, and physical address. If you have a website, then you should definitely include that.
5. Utilize Adobe Photoshop
Although Adobe Photoshop is one of the best software to use when making a flyer, it's expected that the person using it at least knows the basics. What that means is that you'll need to know everything from how to set up your canvas to using the tools that will allow you to make what you want. Know that there are many different online tutorials that can teach you how to use the software effectively. If not that, then hiring a third party to teach you is also a viable option.