What is a Media Planner?
A media planner is an essential mechanism in achieving successful strategic marketing and campaign. It’s a necessary document of information that contains monthly schedules, weekly appointments, and other advertising plans.
How to Make a Media Planner
Media planners will understand that both traditional and digital marketing processes connect to different crucial channels. Based on the analysis released by the Harvard Business Review, some companies would typically fail to earn $7.5 million from their product releases. This suggests a failure of launches within the market. Thus, media planners’ roles and responsibilities do not only rely on the demand for products. But in producing the brand and product advertisement as well. So, to help you get through this failing attempt, we help by providing some steps below to create a Media Planner.
1. Conduct Target Research
The truth is, your target market affects every marketing plan. With that said, start with the most basic, and that is to conduct thorough research. Analyze your market’s gender, age range, likes and interests, and financial capabilities. All of these determines how to lay the rest of the elements.
2. Define Your Campaign Objectives
Next, measure your capacity as a company. Here, make sure to come up with a goal. Each goal must be defined accurately. Or else, it could be a hit or miss in the marketing strategy. List all campaign concept. Be specific with it. Measure its length of attainability. With that, you have to determine its doability as time-bounded media plans are often crucial.
3. Arrange Plans on an Appropriate Tool
Make sure that your plans align well with your social media content and strategy. So, get everything ready with visual design. Now, create a planner. In your choice of application, prepare a new document. Prepare as many pages as needed. This will allow you to segregate different sections. On each page, you can create a table or leave it blank. This step is dependent on the subject heading, such as the events tracker, daily to-do list, media page overview, and notes section.
4. Complete Your Content
Transfer all the records in its designated section. Typically, content for marketing planners doesn’t have to be in a paragraph, neither lengthy. But if you need to take notes, always avoid using slang words. And to achieve this, transfer only what’s necessary. Choose the appropriate font style and size suited best for marketing reports. In this way, other members can fully understand. Be accurate when writing down the date and time. Leave a space in the front cover to label your planner, such as the company name, media campaign type, and contact information.
5. Finalize and Execute Your Plans
Continue the step by finalizing it. You can remain or skip the design process. If you wish to do it anyway, limit it with the adjustments of the color scheme. Use the palette that best defines your brand. Be creative in adding graphical symbols. But don’t overdo it. Now, review your document before printing. Once ready, execute the plans right away.