Thanks to the rise of social media networks such as Facebook, Twitter, Instagram, and Snapchat, among others, companies fail to realize the continuing importance of a media kit. After all, with information available on business websites, many deem media kits unnecessary and redundant.
What companies don’t realize however, is that media kits have their very own specific focus, most of which are beyond what business websites can convey. After all, these kits contain packets full of information to help promote certain projects or aspects of a company. These are then traditionally sent to journalists in order to encourage them to write about the business, and thus promote it in the media.
However, media kits are not limited for media personnel. It may also be sent to current and potential clients to provide new data such as company modifications or Look Books to make the kits more versatile and informative, and more importantly, make it timely.
While these kits usually consist of printed materials, they can also be digitized into PDF files for a more modern take. While the information contained in them vary widely, they may include any or all of the following:
Images including company logo
Contact details for employees
Company history, mission, and vision
Company product and services information
Press releases that explain in detail upcoming events, product release, or projects
Client testimonials
Company reports on sales and statistics
Frequently asked questions and answers
List of notable clients
Media kits are important because they help your company control the information that goes out to journalists, bloggers, and social influencers, and avoid assumptions in their promotions or writing. It gives you the opportunity to present your company in a way that you want to be seen, thus controlling the message that is sent out to the public. It also saves you time and effort when taking on new clients, who tend to have a lot of questions regarding products, projects, and services.
Finally, media kits help in business promotion. Whether you are promoting a launch or a specific product or event, you will want to get the information to the media, and sending your media kit is a simple way to five people all the facts they need to know about your business or company.
Media kit templates are provided on this website to ensure that you will be able to impress the media as well as your clients. Developed by professionals, each of the templates made available for your perusal can be used to promote your business, so select one to download for your company to use now.