What Is a Media Plan?
Media planning is more involved in formulating a marketing plan strategy, evaluating its effectiveness while the strategy is being implemented. As noted, the media planner will evaluate brand and audience to determine the right mix of messaging and media mix to advertise in a positive and impactful manner to reach consumers.
How to Create a Media Plan
Creating a media plan is a challenging marketing task. Here in our site, we offer you a wide variety of template ideas that you can choose for reference purposes plus we created a simple step-by-step guide that you can follow for your media strategic plan. Here are the five easy steps for a successful marketing strategy:
1. Know Your Target Audience
This is the first cardinal rule of media planning: Know your target audience. Every business personnel has a target audience in mind. You must know about your target market's age, gender, income level, and their media habits like for example what type of media they spend most of their time (whether it's online or social media, in print media, on television or the radio) before you spend a dollar on advertising your product or services. Trust us, you're going to have a hard time creating your media's content if you don't dig deeper about your target audience.
2. Set a Goal
In media planning, you need to understand where you ultimately want to be. You should first plan a set of goals when working with customers and what do you want to accomplish. How do you want your company to be exposed? Are you going for sales, leads? Or others? Then you can assess these goals and have a better understanding of what to monitor and measure. You can only assess whether your media plan is effective as you wish by understanding your goal.
3. Quality Content
The content in your media plan can either create or break your company. Bear in mind that you must post content that is related to your business. According to studies, 41 percent of social media users stopped subscribing to a particular site due to the posting of unrelated content. If it is meaningless content, then it will imply nothing.
4. Observe your Competitors
Not to sound bitter or what but you must also observe the strategies used by your competitors through an analysis. You may follow some of their marketing strategies but don't copy everything. Remember that infringement of copyright is a crime that can lead you to years of imprisonment.
5. Build Partnerships
If you want the product or the services you are advertising will be successful, then you may write a proposal for hiring an endorser for your company. It may cost you a lot of money but this will guarantee you a huge success as long as you choose someone who is prominent and famous in your country because their huge fanbase will definitely used or buy the product they advertised.