How to Create a Restaurant Flyer in Adobe Photoshop
If we refer to Maslow's hierarchy of needs, food is an essential part of the pyramid since it belongs to the physiological need category. Well, who doesn't need to spend most of their life enjoying the satisfaction of exploring the food of different restaurants or cuisine? On the serious note, there's a gathered projection that the total number of sales in the restaurant industry would reach around $863 billion this year. The figure shows us that the high demand for the food industry in this era is drastically high, especially with the widespread influence on food culture around the globe. From the perspective of a businessman like you, this statistic translates as a significant advantage. This advantage means that you have to maximize your effort in promoting your restaurant business into your specific target consumers.
To help you achieve this challenge, we prepared below simple steps that you can freely refer to when learning how you can boost your marketing through a flyer.
1. Choose the Right Design Motif
One thing that draws an audience's interest, particularly on promotional material, is its aesthetic presentation. That is why you first need to pick the right design theme that would fit your flyer's aesthetic approach. However, you also need to consider the purpose of creating your restaurant flyer. For instance, you want to promote an event for your restaurant this Christmas season; then, a holiday-themed flyer is your perfect choice.
2. Incorporate Images
A picture is indeed worth a thousand words, especially if it is an image of mouthwatering food. With this, you need to draw the attention of your potential audiences by triggering their appetite. You can achieve this by including a collection of compelling food photos. Doing this method can also help you showcase your specialty menu, aside from informing them what is your restaurant all about.
3. Formulate the Essential Flyer Wordings
Your restaurant flyer doesn't serve its purpose without its informational wordings. This process would take you only a small amount of time, but you need to be watchful of it, particularly with the details. On a separate sheet, construct the required feature that you'll include in your flyer. If your flyer's purpose is to promote the grand opening of your restaurant, then you have to formulate the necessary information like what is the event all about, when will it happen, the time, and the location. Upon constructing it, make sure that it is straight forward. Avoid wordiness as much as possible.
4. Choose the Right Layout App
There are a lot of available design software that you can use in your flyer layout. However, if it is your first time to do a flyer project, basic editing applications such as Microsoft Publisher or even Microsoft Word is perfect to use. But if you want to achieve an excellent layout quality, application like Adobe InDesign is the right software for you.
5. Construct Your Flyers Digitally
This process would take much of your creativity and artistic style. Using your chosen design software, you can now begin constructing your flyer's appearance. Start it by selecting the design elements such as color scheme, vector art, and images, following the design motif that you've opted to achieve in your layout. Don't limit yourself to a generic style and aesthetic approach. As much as possible, incorporate your style, and don't be afraid to experiment on the design. As an alternative, you can utilize a pre-made printable flyer templates so that you can get to have a compelling flyer in no time.