Loyalty Card Sizes

Sep 02, 2025

Customers might be enticed to return to you instead of your competitors by using loyalty cards. Simple to create, these cards are normally the same size as business cards and reward cards for convenient storage and mobility, and they typically offer discounts, coupons, promos, or freebies.

Loyalty card sizes play a vital role in ensuring convenience, brand appeal, and ease of use for customers. The right dimensions make your card easy to carry in a wallet while leaving enough space for logos, barcodes, and contact details. In this guide, we’ll explore standard loyalty card sizes used across industries. Perfect for businesses, marketers, and retailers looking to boost customer retention with well-designed, user-friendly loyalty cards.

Loyalty Card Sizes

Standard Loyalty Card Sizes

Loyalty Card Sizes

Card Type	Size (inches)	Size (mm)	Use Case
CR80 (Standard)	3.375″ × 2.125″	85.6 × 54 mm	Most common loyalty card (same as credit card)
CR50 (Mini)	3.5″ × 1.75″	88.9 × 44.45 mm	Compact loyalty or gift cards
CR100 (Large)	3.88″ × 2.63″	98.5 × 67 mm	Used for detailed loyalty info or branding
Key Tag	2.125″ × 1″	54 × 25 mm	Attached to keychains for convenience

The standard loyalty size card is 85mm x 54mm x 0.8mm, which is the same size as a business card and encourages client loyalty. The cards are printed in full color on both sides on 350 gsm recyclable paper, plastic, or digital artwork. Lastly, these cards usually have rounded edges.

Platform	Recommended Display Size (pixels)	Aspect Ratio	Use Case
Facebook	1200 × 630	1.91:1	Loyalty card promotions
Instagram	1080 × 1080	1:1	Post or ad with loyalty card design
Twitter	1200 × 675	16:9	Tweet with loyalty program visual
Pinterest	1000 × 1500	2:3	Long-form loyalty program infographic

Loyalty Card Size for Facebook

To encourage your clients to utilize your digital loyalty card, you can use QR codes, emails, SMS, and social media in marketing your company’s brand. The perfect dimension for your loyalty cards on Facebook is A4.

Loyalty Card Size for Instagram

The suggested resolution for your Instagram image post is 125 pixels per inch or 300 pixels per inch.

Loyalty Card Size for Instagram

Loyalty Card Size for Twitter

The recommended sizes for images on Twitter are 1200 x 628 pixels for images from Tweets with shared links; 1200 x 675 pixels for Tweets sharing a single image; and 700 x 800 pixels for Tweets sharing two images.

Loyalty Card Size for LinkedIn

The popular LinkedIn post single or multi-image sizes are 1080 x 1080 pixels for a square image and 1920 x 1080 pixels for a portrait image.

Digital Loyalty Card Sizes (Mobile Wallets / Apps)

Loyalty Card Sizes

Platform	Recommended Size (pixels)	Aspect Ratio	Use Case
Apple Wallet	640 × 400	8:5	Digital loyalty card front
Google Wallet	1036 × 642	1.61:1	Loyalty and membership passes
Samsung Wallet	720 × 408	16:9	Branded digital loyalty cards

Loyalty Card Sizes for Print

The standard card printing size for loyalty cards is 85mm x 55mm. You can also print in a 110mm x 85mm folded card size. The cards can be printed on 340gsm uncoated stock.

Loyalty Card Sizes for Print

Loyalty Card Sizes for Email

For email, the ideal loyalty card size is 600 pixels, which is sufficient for both desktop and smartphone viewing.

Loyalty Card Sizes for Email

Loyalty Card Sizes for Business

It is important for loyalty cards to fit conveniently in your customers’ wallets, pockets, and handbags. They are typically handed out during fast transactions as a business loyalty and rewards tool. As a result, the cards must be 3.5″ x 2″ in size.

Loyalty Card Sizes for Business

Loyalty Card Sizes for Adobe Photoshop

Make sure to use Adobe Photoshop with the right proportions of 3.5 inches in width and 2 inches in height. It’s also a good idea to add an additional 1/8 bleed to every edge.

Loyalty Card Sizes for Adobe Photoshop

Loyalty Card Sizes for Adobe Illustrator

Keep in mind that your loyalty card size is set to 3.5 x 2 inches in Adobe Illustrator, with a bleed of 0.25 inches to have the desired fit for your cards.

Loyalty Card Sizes for Adobe Illustrator

Loyalty Card Sizes FAQs

What size are loyalty punch cards?

Customer loyalty punch cards follow the 3.5″ x 2″ size that businesses such as coffee shops, gyms, spas, restaurants, and health clubs use to thank their customers.

What are the dimensions of loyalty cards?

The typical dimensions of loyalty cards are 85 mm in length, 55 mm in width, and 760 microns in thickness.

What is the perfect size of restaurant loyalty card?

Every restaurant must have an implemented, custom-printed loyalty card system, which should have a perfect size of 3.5 x 2 inches, in order to increase customers and profits.

What is the size of a loyalty card in inches?

The standard size of loyalty cards in inches is 3.5 x 2.

How to calculate the loyalty card size?

To calculate the loyalty card size, you must consider its dimensions and resolution (standard size of 85 x 55 mm) as well as its convenience for use.

What is the size of salon loyalty cards?

Salon loyalty cards are mostly created in the 85 x 55 mm size.

What size is a loyalty card in pixels?

You can achieve the perfect loyalty card quality by using a size of 1050 x 600 pixels.

How do you print loyalty cards in 3.5″ x 2” size?

Go to template.net and choose a loyalty card template, edit the content, then download and print it in 3.5″ x 2″ size.

What is the font size of loyalty cards?

Since loyalty cards are pocket-sized, a font size of 8 to 16 points is your option. Simply ensure that it is readable.

How to increase loyalty card size in word?

Create a new Word blank document. Click Page Layout > Size > More Paper Sizes. From the Page Setup screen, choose Custom paper size or simply input the height and width of your custom loyalty card, then click OK.