Top 10 Branding Ideas For Businesses
Anyone can easily recognize the distinguishable red and white colors of a Coca-Cola tin can from a pile of different carbohydrate drinks. The Coca-Cola company became one of the first enterprises to attract audiences by using perfectly combined marketing and branding strategies. Regardless of the generation, the beverage company continues to be globally popular. Entrepreneurs who are starting a business should look at how branding or business naming affects many aspects of the company. With this article, you will have a better understanding of the process and its usefulness to the company. Now, ready your business plans and use the information here to formulate an effective branding scheme for your growing enterprise.
Top 10 Branding Ideas For Businesses
Understanding Branding: The Definition and Use
Branding is the practice of marketing a business and making it more identifiable to larger markets using distinctive designs and components. However, it is more than the visual representation and promotion of a company. In fact, it includes other elements like audio and motion graphics to make the company memorable to the audience. From the eye-catching color schemes to the intriguing slogan, it all goes back to how people remember the enterprise. The goal is getting target audiences to recognize the product or service of the company in a matter of seconds. And with the right branding technique, that is achievable.
Importance of Branding in a Business
Eric Pfanner, a former writer of International Herald Tribune, once said that businesses make use of branding to reassure clients that every item purchased from the company is the same. Or that consumers are receiving the promoted products and services they see in various ads as it is in the first place. Through branding, the company can meet its business goals, primarily if it focuses on promoting awareness to potential customers or reassuring consumers that the products are high-end and safe. As a whole, branding makes a business distinguishable from other companies—thus placing the enterprise ahead of its competitors.
The Process of Branding
When formulating the contents of a marketing plan, you have to consider a lot of things. One of the things to prioritize is the branding of your company. Keep in mind that branding significantly affects how selected audiences perceive the enterprise—not only the products and services but also the business itself. With that, you have to be careful when choosing items and elements that will be part of the business branding. To make the task easier here is the rundown of procedures when creating a brand for your company:
Define Your Brand
Branding focuses on the specific image that the company wants to portray to the public. In a way, branding becomes the personality of the business. For instance, if the firm sells musical instruments, then the branding should be about the efficiency and usefulness of the product. As always, first define the branding that your company aims to do.
Design an Attractive Logo
A logo is the trademark of a company; the symbol that brings recognition to the enterprise. So when creating the logo design, you have to use details and information about your organization. Choosing a logo that is not related to the company can be misleading. Also, make sure that the logo fits well with the layout of various promotional advertisements.
Forming a Catchy Tagline
“Just Do It”—the unforgettable slogan from the footwear company Nike—resonates among athletes and sports enthusiasts. It’s right to say that the tagline is synonymous with the company and vice versa. That kind of recognition is what you should be aiming for when it comes to the branding of your business. You have to develop a distinctive and catchy phrase that is adaptable to changes and revisions in the enterprise.
Trademark Your Brand
Getting a trademark for your brand is not a new fad. Corporation giants such as Apple, Dunkin’ Donuts, Nestle, and Toyota got trademarks for their branding, especially their taglines. By doing this, they can avoid disputes from people trying to use the slogan to gain profit for themselves. Furthermore, you can earn from your branding if borrowed by other companies.
Concentrate on Packaging and Framing Your Advertisements
Whether you use flyers or banners to promote the products and services of the business, it is essential to make sure that the packaging matches the branding of the company. If using social media for promotional ads, ensure that you utilize website marketing to reach more audiences. Take time to design a format that applies to all advertisement tools in the business.
Use Banner Ads
Besides social media, using a banner ad is an effective method of catching the attention of viewers. The designs on a banner ad should still have the branding of the company. That means using the same formatting layout, color schemes, and logo. The ad would have some changes in the content, but the branding remains intact. Most companies do SWOT analysis before using banner ads to see its benefits for the business.
Start a Blog
The next step to continuing the branding process of the enterprise is starting a blog. People may perceive it as a small thing, but blogging is crucial when it comes to the identity of the company. The article can focus on product launches, testimonials, and developments in the industry. Sometimes, blogs can include the achievements of the company in terms of finance, management, and leadership. Blogging is still relevant in branding as it shows readers the capacity of the enterprise.
Branding Tips for Businesses
The branding of an enterprise does not stop even when it receives the recognition it deserves. Instead, it is an ongoing affair that extends and evolves with the changes in the market. With that, here are some branding tips to assist you when creating and revising the branding of your business:
Prioritize Your Brand
Whenever you use any of the business tools available in the market, you have to make sure that your brand can be incorporated into it. However, other documents, such as accounting records and assessment reports, should retain its standard form. The branding should be in marketing materials and mission statements.
Know Your Audience
The audience receives the materials and interprets it according to their perception of the message. As the planner of the marketing materials, it is your responsibility to know the demographics of the target market. From that, you can recreate some parts of the branding to meet the expectations of the consumers.
Choose a Readable Branding Format
Always remember your audience. When making the branding for your company, consider the reaction of the viewers and determine how they will receive the materials. Take a look at famous companies and their current branding. The words and intentions are easy to decipher, which makes them friendlier to the masses. So, create a branding format that speaks close to the audience.
Consistency is the Key
Being consistent with the outline and motifs of the branding retains the eye of current clients and captures the attention of prospective customers. This type of consistency is not only about the design, but it also includes the attitude, standards, and principles of the company. You can do a business analysis of the marketing schemes that work best with your enterprise. From there, creating budget plans and estimates will be easier.
Having content that relates to the clients has positive effects for the company. In a way, it strengthens the bond between consumer and provider, being that the manufacturer understands the needs of the customer. CRM or Customer Relationship Management handle the concerns of the clients, and they also continue to uphold the branding of the company through how they approach the buyers.
Automate Marketing Methods
The innovations in technology push more companies to automate some of their business processes. Employees use these instruments as it improves efficiency in work. With better equipment and tools, making an itinerary for branding plans is no longer time-consuming. For those starting in the industry, having a startup checklist will lessen the hassles of knowing which activity comes before the other.
The effectiveness of a branding approach is measurable in three ways. First, the audience’s familiarity with your products and services. Second, the growth of viewership and revenues. And third, the feedback from the target market. All these come together to provide valuable data that’s used to help calculate the standing of the enterprise. Although many marketing tools are at your disposal, including the branding style or approach can improve the way advertisements look. Remember that branding focuses on making businesses relevant and distinct from competitors. It will involve different aspects that affect how audiences see the company. Take what you’ve learned and begin your renewed efforts today with a foolproof branding strategy.