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6+ Bookstore Survey Templates in PDF | DOC

Walking into a bookstore is like entering a hall full of knowledge, history, adventure, and wonder. Visiting or revisiting a brick and mortar bookstore is like having a love affair with stories of old and anew. Bookstores, either online or not, serve a significant role in every community because they house the wonders of the world. Times have changed the way people look at bookstores—either they are a haven of hardbound book covers, a mobile application for bookworms, or places of historical association.

94+ FREE & Premium Survey Templates - Download NOWBeautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter.

What Is a Bookstore Survey?

Any bookstore or bookshop is a business that needs to thrive in a competitive industry. Just like any other business, bookstore managers and owners need to review their operations, sales, and trajectories through proper analyses, case studies, and data gathering. A thorough operations analysis starts with an interactive or online survey to collect insights, preferences, and trends within the target market.

Thorough bookstore surveys documents and identifies the strengths of the overall operations as well as potential areas for improvement. As bookstore practitioners gather bookstore-related data from their market, business partners, suppliers, and even competitors, they can devise strategic plans that will drive their sales and customer engagement through the roof.

Bookstores: A Closer Look

Statista reports that from 2010-2018, the total revenue for the bookstore industry in the US amounted to $132.7 billion.

Bookstores vs. Libraries

Bookstores differ from a library. Traditionally speaking, a library is an establishment where books of various genres are stored, ready for borrowing, or renting out. A bookstore is different because it houses books that are on-demand on the market for a specific period. Customers and bookworms alike frequent these establishments to buy not just books but other supplies as well—office, school, and craft supplies.

However, a bookstore is similar to a library since they are both establishments where people can acquire books, journals, dissertations, and the like. But, that is not always the case because people nowadays can access them through various online portals. The emergence of e-commerce paved the way for a new breed of business—online bookstores and libraries.

Online or Physical Bookstores?

Online and physical operations are two different concepts. Is there really a difference or similarity between these two? Primarily, online stores popped up along with technological advancements to serve customers better and economically faster. It is a convenient alternative because, in just a few clicks, you can add items to your cart and have them delivered to your front door. Online shops have transformed the way people buy products. But what do physical bookstores have to offer?

Brick and mortar or physical stores are establishments that are built from the ground up. Bookstores have long been serving people who wish to buy books. The oldest operating bookstore, Livraria Bertrand opened in 1732, is a testament to how physical bookstores stand the test of time. Moreover, according to a consumer survey by Sandy Skrovan, “The ability to see, touch and feel products as well as take items home immediately rank highest among the reasons consumers choose to shop in stores versus online.”

Choosing between online and physical bookstores is up to consumers. They will prefer whatever serves them best. And, to give them the best, you, as a bookstore business practitioner, should know what these consumers want. So, it’s best if you conduct an extensive bookstore survey.

6+ Bookstore Survey Templates in PDF | DOC

1. Bookstore Survey in DOC

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2. Bookstore Survey Template

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3. Bookstore Survey Example

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4. Bookstore Survey in PDF

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5. Sample Bookstore Survey Template

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6. Bookstore Faculty Survey Example

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7. Formal Bookstore Survey Template

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How to Create Bookstore Surveys

Bookstores, online or physical, needs to keep up with the competition. With so many books or e-books in circulation worldwide, people tend to get confused about where to get their books or supplies. Well, to gain more sales, offer solution to people’s problems. And, to further understand the store operation, create surveys to gather pertinent data.

Step 1: Conduct a SWOT Analysis

Get to complete efficient strategic plans and decisions through a SWOT (strengths, weaknesses, opportunities, and threats) Analysis. Surveys are excellent tools to identify the framework of your bookstore, so plan every move correctly. The analysis will help you establish a bookstore survey framework with the list of success factors and areas for improvement.

Step 2: Determine Loopholes

Every business establishment needs to develop and adapt to the ebb and flow of daily transactions. Certain internal and external factors, such as sales decline and inventory inefficiency, can ripple and affect the business. Be keen enough to identify the root cause of the problems so that you can remedy them as soon as possible.

Step 3: Write the Questionnaire

After you have set a basis on why you are conducting the survey, draft the questions. Create short, concise, and cohesive questions to make respondents easily grasp the essence of the survey. A research authority suggests that survey questions must be well-written to measure opinions and garner information.

Step 4: Arrange the Sections

Visuals are essential, so layout all the questions comprehensively. Structure your questions accordingly and assign a specific section for each topic. To achieve a cleaner design, you may utilize tables. Also, keep in mind everyone doesn’t have the luxury of time to answer a long survey—keep it short and simple.

 

Booksellers are both businessmen and preservers of culture—they sell book supplies for a living and curate books beloved by all. The bookstore industry is not easy to penetrate because of prevalent competition, but if you are willing to share your passion for books, create a bookstore survey first.

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