How to Create a Survey?

survey template

A survey is a way of collecting information and data that is needed for certain research or a company. This is answered by targeted individuals that are deemed suitable for giving a reliable result by a researcher. It can be conducted in many ways like through an online, call, or personal survey. It comes in many types such as customer satisfaction, employee, or event satisfaction survey, and many more. Surveys also have different forms; a questionnaire form and checklist form.

Not all respondents are willing to answer your surveys. It is because either they don't care or they are in a hurry. Since a survey will not be successful if your respondents will not be fully cooperative, you need to create a survey form that is effective and will make them interested in answering. Your survey should be understandable and at the same time useful for them so that they will be encouraged to respond. Also, a survey should be effective enough to have a better result. We have prepared the steps below to guide you to make a well-written survey.

1. Purpose of the Survey

Before you start drafting your simple survey, make sure you can identify the main purpose of your survey. Determining the purpose leads you to establish the proper type and form of a survey that you should make. This also enables you to distinguish what group of individuals you will be conducting your survey. Also, you will be able to come up with suitable questions that you need to be answered.

2. Make the Survey Short

Do not beat around the bush. Make sure that the content of your training survey is purely connected to your purpose. Do not add unnecessary things that are not helpful for your expected data outcome. Remember that the longer the survey, the more the respondents get uninterested in answering your survey.

3. Avoid the 'yes' or 'no' Questions

Questions that are only answerable by yes or no will most likely limit your expected outcome of data analysis. This type of question is called the Closed questions, meaning that it is only limited with few answers like the yes or no and the true or false type of options. According to, closed questions lack the options of the answer: thus it limits the data. It is because the possible response to the question is fixed.

4. Create Understandable Questions

Not all your respondents know what you are talking about, so be careful about using words in your questions. You need to use words that can be easily understood by your respondents so that they will respond to the right answer to your questions and train them better. To make them understand your survey questions, you can use examples that will make the questions more clear to them.

5. Randomize the Options

Most respondents will always select the first choice. To avoid this to happen, randomize the list of your options. Do not place the most common and popular options to the top of your choices. Doing this will make the respondents have no choice but to read all the options given. This strategy can lead to a better result in your sample survey.

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