Marketing Projected Expense Form
Company Name: [Your Company Name] | Period: [Month Year - Month Year] |
1. Digital Marketing
CATEGORY | DESCRIPTION | SUBTOTAL OF EXPENSES |
Search Engine Marketing (SEM) | Google Ads Campaigns | $15,000/month x 12 months = $180,000 |
Social Media Advertising (Facebook/Instagram) | |
Social Media Management | Content creation and scheduling | |
Social media tools and software | |
Email Marketing | Email platform subscription | |
Design and content creation | |
Total Digital Marketing Expenses | $000,000 |
2. Traditional Marketing
CATEGORY | DESCRIPTION | SUBTOTAL OF EXPENSES |
Print Advertising | Magazine Ads | $8,000/month x 6 months (seasonal) = $48,000 |
Direct Mail Campaigns | |
In-Person Events | Trade Show participation | |
Pop-up shop costs | |
Total Traditional Marketing Expenses | $000,000 |
3. Influencer Marketing
CATEGORY | DESCRIPTION | SUBTOTAL OF EXPENSES |
Influencer Collaborations | Payments to influencers | $5,000/month x 12 months = $60,000 |
| |
Total Influencer Marketing Expenses | $00,000 |
4. Content Creation
CATEGORY | DESCRIPTION | SUBTOTAL OF EXPENSES |
Photography and Videography |
Photographer/videographer fees
| $3,000/month x 12 months = $36,000 |
| |
Total Content Creation Expenses | $00,000 |
5. Public Relations
CATEGORY | DESCRIPTION | SUBTOTAL OF EXPENSES |
PR Agency Fees |
Monthly retainer
| $4,000/month x 12 months = $48,000 |
Press release distribution | |
Total Public Relations Expenses | $00,000 |
6. Miscellaneous Marketing Expenses
CATEGORY | DESCRIPTION | SUBTOTAL OF EXPENSES |
Market Research |
Research and Tools
| $3,000/month x 12 months = $36,000 |
Promotional Merchandise | |
Total Miscellaneous Marketing Expenses | $00,000 |
Grand Total Projected Marketing Expenses for 2054: $845,000
Notes:
Marketing expenses are projected based on historical data and anticipated market trends. Adjustments may be made as needed throughout the year.
This projected expense form provides an estimate of the marketing expenses for [Your Company Name] for the year [YYYY]. It is essential to track and evaluate the effectiveness of each marketing channel to maximize the brand's growth and profitability.
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