Creative Brief Design
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company Information
Company Name: [YOUR COMPANY NAME]
Company Number: [YOUR COMPANY NUMBER]
Company Address: [YOUR COMPANY ADDRESS]
Website: [YOUR COMPANY WEBSITE]
Social Media: [YOUR COMPANY SOCIAL MEDIA]
Campaign Overview
Campaign Title: Spring Product Launch 2050
Campaign Date: March 01, 2050 to April 15, 2050
Objective:
Increase brand awareness and drive sales for the new EcoTech smart device. Target a 20% increase in website traffic and a 15% rise in product inquiries.
Target Audience:
Tech-savvy professionals aged 25-45, with an interest in sustainable technology and smart home innovations. Primarily based in urban areas with a higher disposable income.
Key Messages:
Cutting-edge technology meets eco-friendly design.
Seamless integration with smart home systems.
Special launch discounts available for early adopters.
Deliverables
Deliverable | Description | Due Date |
|---|
Creative Assets | Social media graphics, video ads, and website banners. | February 20, 2050 |
Copywriting | Ad copy, social media posts, and email newsletters. | February 25, 2050 |
Design Elements | Visual elements including logos, icons, and product images. | February 28, 2050 |
Distribution Plan | Schedule and strategy for social media posts, email campaigns, and paid ads. | March 01, 2050 |
Budget
Item | Cost | Notes |
|---|
Creative Production | $15,000 | Includes design and video production costs. |
Advertising Spend | $25,000 | Budget for social media ads and search engine marketing. |
Other Costs | $5,000 | Includes additional expenses such as influencer partnerships. |
Approval
Approval Date: February 15, 2050
Approver's Name: Jennifer Adkins
Contact Information: jennifer@email.com
This Creative Brief Design outlines the essential elements of your marketing campaign, ensuring clarity and alignment across all involved parties. If you have any questions or need further details, please reach out to [YOUR NAME] at [YOUR EMAIL].
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