What Is an Advertising Agreement?

An advertising agreement is defined by the financial dictionary as an agreement between a seller (provides goods and/or services) and another party who promotes his goods and/or services. In the business industry, advertising is essential for business growth. The goal of advertising is to increase the demand for such commodities and with it, brand promotion; hence, these parties delve into a partnership agreement, search engine marketing, operating agreement (overall work to be done), and confidentiality agreement; which locks the agreement between the advertising agency and the provider only.

How to Write an Advertising Agreement

To write an advertising agreement is to write for the client to keep working with you. For you to keep your clients, follow these steps as well as the inclusions for you to be guided accordingly.

1. Hand Down Your Background

The first thing you should include in the advertising agreement contract is to provide your organization's profile. This includes the name of the advertising vehicle or channel. Indicate your business name, the price, the placement in a print publication, payment terms, and the block time in radio and/or television. These should be specified in your contract for a more comprehensive detail in case your client will have more queries and might as well help you invite more clients.

2. Make Your Advertisement Timely

As you write the contract agreement, include the start and the end date of your ad to appear. This way, your advertisement will not tend to run too early or continuing even if the event such as promotions or campaigns for a certain product and/or service is already done. Simply, set a definite time or duration of the advertisement to run.

3. Determine Your Ad Placement

There is a wide spectrum of advertising medium you can choose from—print, television, radio, social media, billboard, etc.—but identifying the placement of your ad campaign would be the most important thing to consider. Since you cannot fill the whole page of a magazine or a newspaper, since you can't consume the whole TV and radio airtime for your campaign, determine where you wish your ad campaign will be inserted. Not to mention you need to consider the span or length of your campaign.

4. Determine Your Advertising Material

As mentioned, there is a wide variety of media channels you can choose to insert your ad campaign. Then, describe the advertising materials to be used, as well as the time, date, and method of delivering those. This way, you are informing your client about the work to be done.

5. Include Special Considerations

Especially when purchasing banner ads, it's best to specify the size in pixels. Upon determining the mode of delivering the campaign materials and how will these be ensured. In case your ad is displayed in print, include an option where you can move your ads to different areas; or if you choose to have it displayed on a billboard, include provisions that cover the damage (if ever) and how long is the repair as well as the compensation of the numbers of days the sign is damaged.

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