Brand Partnership Advertising Agreement
This Brand Partnership Agreement ("Agreement") is entered into as of [Date], by and between, [Your Company Name], with its principal place of business at [Your Company Address] ("Company A"), and [Your Partner Company Name], with its principal place of business at [Your Partner Company Address] ("Company B"). Collectively referred to herein as the "Parties."
I. PURPOSE OF AGREEMENT
The Parties hereby agree to collaborate on advertising and promotional activities for the purpose of promoting a joint product launch.
II. SCOPE OF WORK
A. Joint Advertising Campaign: The Parties shall collaborate on the development and execution of a joint advertising campaign, including but not limited to co-branded content creation, social media promotions, events, and email marketing.
B. Marketing Materials: Both Parties shall contribute to the creation of marketing materials, including logos, trademarks, and other brand assets.
III. DURATION OF AGREEMENT
This Agreement shall commence on [Date] and continue in full force and effect until [Date], unless terminated.
IV. FINANCIAL TERMS
A. Cost Sharing: The Parties agree to share the costs associated with the joint advertising campaign as follows:
Company | Percentage Cost |
Company A | 40% |
Company B | 60% |
B. Revenue Sharing: Any revenues generated as a direct result of the joint advertising campaign shall be shared between the Parties as follows:
Company | Percentage Cost |
Company A | 50% |
Company B | 50% |
V. INTELLECTUAL PROPERTY RIGHTS
A. Ownership: Each Party shall retain ownership of its respective intellectual property rights. Any use of the other Party's intellectual property shall be subject to prior written approval.
B. Licensing: Both Parties grant each other a non-exclusive, royalty-free license to use their respective trademarks, logos, and other brand assets solely for the purposes of this collaboration.
VI. MARKETING AND PROMOTIONS
A. Guidelines: The Parties shall adhere to the marketing and promotional guidelines.
B. Approval Process: All marketing and promotional materials shall be subject to the prior written approval of both Parties.
VII. CONFIDENTIALITY
A. Non-Disclosure: Both Parties agree to keep confidential all non-public information shared during the course of this collaboration.
B. Exceptions: Confidentiality obligations shall not apply to information that is publicly available or becomes public through no fault of the receiving Party.
VIII. TERMINATION
A. Termination for Convenience: Either Party may terminate this Agreement for any reason upon fifteen (15) days written notice to the other Party.
B. Termination for Cause: Either Party may terminate this Agreement immediately in the event of a material breach by the other Party.
IX. GOVERNING LAW
This Agreement shall be governed by and construed in accordance with the laws of the State of [State].
IN WITNESS WHEREOF, the parties hereto have executed this Brand Partnership Agreement as of the date first above written.
Company A Signature:
[Your Name]
[Job Title]
[Your Company Name]
[Date]
Company B Signature:
[Name]
[Job Title]
[Your Partner Company Name]
[Date]
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