Brand Partnership Advertising Agreement

This Brand Partnership Agreement ("Agreement") is entered into as of [Date], by and between, [Your Company Name], with its principal place of business at [Your Company Address] ("Company A"), and [Your Partner Company Name], with its principal place of business at [Your Partner Company Address] ("Company B"). Collectively referred to herein as the "Parties."

I. PURPOSE OF AGREEMENT

The Parties hereby agree to collaborate on advertising and promotional activities for the purpose of promoting a joint product launch.

II. SCOPE OF WORK

A. Joint Advertising Campaign: The Parties shall collaborate on the development and execution of a joint advertising campaign, including but not limited to co-branded content creation, social media promotions, events, and email marketing.

B. Marketing Materials: Both Parties shall contribute to the creation of marketing materials, including logos, trademarks, and other brand assets.

III. DURATION OF AGREEMENT

This Agreement shall commence on [Date] and continue in full force and effect until [Date], unless terminated.

IV. FINANCIAL TERMS

A. Cost Sharing: The Parties agree to share the costs associated with the joint advertising campaign as follows:

Company	Percentage Cost
Company A	40%
Company B	60%

B. Revenue Sharing: Any revenues generated as a direct result of the joint advertising campaign shall be shared between the Parties as follows:

Company	Percentage Cost
Company A	50%
Company B	50%

V. INTELLECTUAL PROPERTY RIGHTS

A. Ownership: Each Party shall retain ownership of its respective intellectual property rights. Any use of the other Party's intellectual property shall be subject to prior written approval.

B. Licensing: Both Parties grant each other a non-exclusive, royalty-free license to use their respective trademarks, logos, and other brand assets solely for the purposes of this collaboration.

VI. MARKETING AND PROMOTIONS

A. Guidelines: The Parties shall adhere to the marketing and promotional guidelines.

B. Approval Process: All marketing and promotional materials shall be subject to the prior written approval of both Parties.

VII. CONFIDENTIALITY

A. Non-Disclosure: Both Parties agree to keep confidential all non-public information shared during the course of this collaboration.

B. Exceptions: Confidentiality obligations shall not apply to information that is publicly available or becomes public through no fault of the receiving Party.

VIII. TERMINATION

A. Termination for Convenience: Either Party may terminate this Agreement for any reason upon fifteen (15) days written notice to the other Party.

B. Termination for Cause: Either Party may terminate this Agreement immediately in the event of a material breach by the other Party.

IX. GOVERNING LAW

This Agreement shall be governed by and construed in accordance with the laws of the State of [State].

IN WITNESS WHEREOF, the parties hereto have executed this Brand Partnership Agreement as of the date first above written.

Company A Signature:

[Your Name]

[Job Title]

[Your Company Name]

[Date]

Company B Signature:

[Name]

[Job Title]

[Your Partner Company Name]

[Date]