Using signs and signages to communicate messages to specific groups, customers, or clients are effective to use in businesses, whether as a form of marketing strategy, or simply to display information for audiences. Their main purpose is to convey information specifically to assist audiences with their decision-making based on the information provided. However, some promotional signages may be designed to persuade audiences to buy product or service.
Signages, as they have come to be known, are typically seen in forms of wayfinding information in easy-to-see areas such as streets, or in the inside and outside of buildings. Today’s signs vary in form and size, depending on the location and intent of its use. In fact, signs can come in the forms of banners, billboards, murals, or street signs, name signs, and even sandwich boards and lawn signs. Purpose-wise, signs can provide information; persuade customers; direct or navigate individuals and cars; identify products and services; and even provide safety and regulatory warnings.
Even their shapes can help convey messages. Rectangular signs are usually used to give out general information, such as street names, labels, and product prices. Circular signs are often used to show mandatory or prohibitive instructions, while triangular signs are often used to convey danger, caution, or warning.
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