How to Create Sign Templates in Adobe InDesign
Signs are everywhere. We see them almost every day. For instance, when you drive down the street and you will be controlled with traffic signs and other road signs. In grocery stores, you will notice signage informing for sale products, detailing business hours, and even reserved or parking signs. In the field of business, branding is not just a logo but also it is the whole experience that influences whether or not the potential customers will remember you and decide to work with you. According to a survey commissioned by FedEx Office, about 67% of the American consumers said they had bought a product or service because a sign caught their eye. With that, you may want to create a sign that will surely draw people's attention. Below are the guidelines you may follow.
1. Consider the Significance of Location
Did you know that at 55 miles per hour, a sign viewer travels 80 feet per second? It implies that the more visible and readable a sign is from a distance, the longer the viewing time and the better the ability to make an impression. Winning signage requires more than just crafting attractive and compelling logos and slogans. It is the combination of elements like materials, color, typography, and size. In a nutshell, it’s an understanding of location, marketplace, and demographics. The location of your signage can generate a massive impact on its effectiveness. Signs that are poorly located are unlikely to draw much attention. Make it visible and place it in an area with full exposure to the target audience.
2. Make Signage Wording Short and Simple
Less is more. Just like flyers, compelling signage conveys a message directly. Avoid clutter. Filling your sign with too many words will make it harder to read from a distance. Just keep it minimal— short and simple wordings will surely be remembered by the readers. Achieve the two-second rule. The target audience should be able to read and comprehend the sign message within two seconds.
3. Utilize Bold, Clear, and Powerful Fonts
According to a survey, over 50% of American respondents revealed that poor signage (e.g., poor quality, misspelled words) discourage them from entering a place of business. To avoid that to happen again, organize your sign cleanly and clearly. Main points or phrases must be printed in a larger and bolder letter. Group them logically and use the spacing wisely. Avoid using fancy and stylistic fonts. It is advised to opt for a sans serif with uniform and medium to wide stroke widths.
4. Incorporate High-Contrast Color Combinations
Visibility is an essential aspect of measuring the effectiveness of your sign. Use powerful and high-contrast color combinations. White on black canvas will surely stand out even from a distance. Additionally, apply a high-contrast color combination that reflects your branding. Just a tip, avoid overdoing it.
5. Download an Appropriate Sign Template
You may want to create a sign in an easier way. Opt to download an appropriate sign template that you might need on your business premises such as caution, a danger sign, door emergency sign, no smoking sign, and many more. Once downloaded, edit and open it in Adobe InDesign. You may also check out some digital signages.