Fashion Design Brief
Prepared by: [YOUR NAME]
Project Overview
We are commissioning a fashion design project aimed at creating a cohesive collection of garments targeting a sophisticated urban demographic. The project aims to encapsulate a blend of contemporary elegance with avant-garde elements, catering to individuals who seek distinctive yet wearable pieces for various occasions.
Objectives
Develop a collection that reflects the fusion of modern sophistication and innovative design.
Create garments that offer versatility, allowing wearers to seamlessly transition from day to evening settings.
Emphasize quality craftsmanship and attention to detail in all aspects of garment construction.
Incorporate sustainable practices wherever possible, considering both materials and production processes.
Establish a strong brand identity through cohesive design elements and thematic consistency across the collection.
Target Audience
The target audience comprises discerning individuals aged 25-45 with a penchant for fashion-forward yet functional attire. These individuals are trend-conscious, value quality, and seek pieces that express their unique sense of style while maintaining a sense of timelessness.
Design Aesthetics
The collection should exude sophistication, blending clean lines with unexpected details to create garments that are both refined and intriguing. A balance between tailored silhouettes and fluid draping is encouraged, with an emphasis on architectural-inspired design elements. Texture play and the juxtaposition of materials are also key components to consider.
Theme
The overarching theme of the collection revolves around the concept of "Urban Elegance." Drawing inspiration from the dynamic energy of metropolitan life, designers are encouraged to explore the intersection of urban grit and refined sophistication. The collection should evoke a sense of confidence and empowerment while remaining accessible to a diverse range of individuals.
Color Palette
The color palette should be versatile yet cohesive, encompassing a range of neutral tones with subtle pops of color to add visual interest. Consider incorporating shades such as charcoal, navy, olive, and camel, accented by muted pastels or jewel tones for added depth.
Fabric Preferences
Preference will be given to high-quality, sustainable fabrics that offer both comfort and durability. Natural fibers such as organic cotton, linen, silk, and wool are favored, along with eco-friendly alternatives such as Tencel or recycled materials. Innovative textiles with unique textures or finishes are also welcome additions to the collection.
Budget & Timeline
Budget Details | Amount ($) |
|---|
Material Purchase | 20,000 |
Design and Development | 30,000 |
Production | 50,000 |
Marketing and Promotion | 15,000 |
The project is expected to start on January 1st and end on May 31st. The following are major deadlines:
Concept approval: January 15, 2050
First design draft: February 5, 2050
Final design approval: March 1, 2050
Start of production: April 1, 2050
Submission Guidelines
Designers are requested to submit their proposals in digital format, including sketches, fabric swatches, and a brief concept statement outlining their design approach. Please ensure all submissions are clearly labeled with your name and contact information.
Conclusion
We look forward to receiving innovative and inspired proposals that align with the outlined objectives and specifications. Should you have any questions or require clarification on any aspect of the brief, please do not hesitate to contact [YOUR NAME] at [YOUR COMPANY NUMBER].
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