Advertising Ad Discrepancy Report Form
Advertising Ad Discrepancy Report Form
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Reported By: [Your Name]: |
Date: [Month Day, Year] |
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Campaign Name: [Campaign Name] |
Campaign Period: [Period] |
This Advertising Ad Discrepancy Report Form is designed to facilitate the systematic documentation of any disparities between expected and actual campaign performance. To ensure accuracy, please provide detailed information regarding the campaign, observed discrepancies, and any corrective actions taken or recommended.
Advertisement Details
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Ad Name/ID: |
Ad001 |
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Platform/Channel: |
Facebook Ads |
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Date/Time of Display: |
June 10, 2050, 12:00 PM - 2:00 PM |
Discrepancy Details
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Expected Metrics |
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Impressions: |
50,000 |
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Clicks: |
500 |
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CTR (Click-Through Rate): |
1% |
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Conversions: |
50 |
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Actual Metrics (If available): |
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Impressions: |
45,000 |
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Clicks: |
480 |
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CTR (Click-Through Rate): |
1.06% |
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Conversions: |
40 |
Discrepancy Description
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The ad performed slightly below the expected metrics, especially in impressions and conversions. |
