Gastronomic treats are always a sight to behold, especially when they look delectable in the pages of a lookbook. That is why food brands and establishments invest in food lookbooks to entice their potential customers and try their cuisines and products. Are you advertising your food photography skills or marketing your recipe? If you are either of the two, we have the product just for you! Our highly customizable and printable Food Lookbook Template available in Publisher comes with original artwork, fonts, and images that are perfect for your lookbook! You can instantly download it, save it on your PC, and use it anytime you want! Make your clients admire your creativity and start making your lookbook by availing of our template today!
How to Create a Food Lookbook in Publisher
Food lookbooks are used as strategic advertising and marketing tools to display food products or recipes. People who are in the business of food photography, culinary, food manufacturing, among others, often create lookbooks as a part of their publicity moves to reach out to clients. Making a food lookbook isn't hard; you only need your ideas, photos, the story behind your craft, and the steps below to start creating the best food lookbook ever.
1. Plan and Strategize
You can't create a lookbook without figuring first what you want to do, what your readers would want to see, and certainly not without a clear plan. Creating a lookbook isn't just about placing together pieces of aesthetics for the sake of putting out a catalog. You need to have a vision and a goal for it. Having a good strategy and a definite viewpoint will help you start your task on the right foot. Your food lookbook will be your best marketing arm to conquer your clients and showcase your talent in food photography or amaze them with your culinary expertise.
Plan your lookbook beginning with a mood board. With a mood board, you can start to visualize what your lookbook's theme, layout, color schemes, would look. Do not be afraid to experiment; let your creative juices flow. Mood boards help you get the right inspiration and are beneficial when deciding priorities such as where to take photos of your food, if you need someone to model with it, and what content to write. If you are working with a client for this project, discuss what they want, their goals, and some personal favorites. That will help you create a concept to work on.
2. Try a Variety of Layouts
There are different ways to arrange your content and images across the pages of your soon-to-be food magazine. Trying out several layouts is advantageous, especially when you are yet unsure about what design elements you want to bring together. If you have lots of images more than texts, you can use grids, keeping the Rule of Third in mind to balance everything else. Or, if you want to relay a story behind a trendy recipe, use the whole page to make the photo the single focal point of that page. Harmonizing is essential when you want to make an excellent presentation out of your portfolio. If you have second thoughts about your designing skills, you can always take a look on the Internet for some samples about how to make dishes look palatable in prints.
3. Use Contrasting Shades Carefully
While it worked for some, monochrome isn't the best way to present dishes or food products. People liked colors, especially ones that are blended carefully. For your lookbook, be critical when picking out the right shades. If your images lean more on bright colors, for example, fiery flames color palette (consists of mostly red, orange, and yellow), or fluoro-colored palettes (neons), pick a shade for your background that will highlight them, not clash with it. It would do well to do a bit of research for this step so that you could have a general idea of what colors to use for all pages and the cover as well.
4. Review the Photos to be Included
This action is connected to step three. When deciding on the colors, it is best to check out the visual of your photos. Knowing what images you are going to use will make your task in selecting colors easier. Take note of the quality of the picture. It would not bid well if you put something that is not attractive, especially ones that are pixelated. Colors are more distinctive to see in a high-quality photo.
5. Align and Minimize Texts
Lastly, still following the rules of grids, align your texts where it won't distract readers away from the photo. If you have a featured content, do observe this rule to retain the balance in your layout. Adopt also the practice of hierarchy, especially with fonts. If you only have descriptive sentences for your photos, keep your texts to a specific amount of word number.
