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A survey is basically the gathering of information and insights from a fraction of individuals with the purpose of generalizing the output as a whole. Surveys can be conducted over the phone, online, personal, or with the use of a questionnaire. Businesses usually use online surveys to get a quicker response from their employees, customers, and other target respondents.
There are software and survey makers that you can use to create a survey online. Lighten your workload by choosing an app that you're familiar with. I suggest using Google Docs because it's absolutely free and it offers a variety of formats and settings that will perfectly embellish and enhance your survey. To have a better picture of how to create an online survey, here are some pointers.
Understanding the focal point of the research will generate ideas on how you will conduct the survey, select your respondents, and structure the survey questions. A focused survey produces a higher response rate, good survey feedback, and promotes efficiency in research analysis.
The survey questions should be sent to the qualified respondents to collect responses that are relevant to the research report and paper. Broad questions should be positioned at the very beginning of the page to get unbiased opinions from the responder. Slowly transition the questions and narrow down the focus to get to the specifics. Refrain from presenting sensitive topics (e.g, religion, sexuality, politics) to avoid arguments and the possibility of losing your respondent.
Roughly 30-40% of online surveys are accomplished using mobile devices and only 2% of the customer will complete the questionnaires. That makes lengthy, time-consuming survey questions a big no-no for your research. Using shorter but concise questions will help your target market respond quickly to your survey.
You should never include leading questions that will directly point to a particular answer and under no circumstances should you provide hints or recommendations to the respondent. The questionnaire should have comprehensive content that will solely aim its focus on the main objective of the research and not for any other purpose.
Conduct a dry run for your prototype. Send a sample survey to your friends or colleagues and let them answer the survey. Their response will provide you with ideas on where to make adjustments and/or modifications on your survey questions. It will also show indications of whether or not the questionnaire has met the requirements and the standards of the research.
Now that you're done collecting data from your target market, it's time to examine the relevance of the content of the responses of your audience. Write down notes of the important points and comments of your respondents and use it as a guide on how you will plan your next move or design a new product.