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Table of Contents

  1. YouTube Thumbnail Definition & Meaning
  2. What Is a YouTube Thumbnail?
  3. 10 Types of YouTube Thumbnails
  4. YouTube Thumbnail Uses, Purpose, Importance
  5. What’s in a YouTube Thumbnail? Parts?
  6. How to Design a YouTube Thumbnail
  7. YouTube Thumbnail vs. Background
  8. What’s the Difference Between a YouTube Thumbnail, a Wallpaper, and a Theme?
  9. YouTube Thumbnail Size
  10. YouTube Thumbnail Ideas and Examples
  11. YouTube Thumbnail FAQs

YouTube Thumbnail

YouTube thumbnails are sprinkled all over YouTube as sort of preview images of the videos. Creators on YouTube carefully choose the perfect custom thumbnail for their creative content; many of them spend hours crafting the best possible image.

YouTube Thumbnail Definition & Meaning

A YouTube thumbnail is an image that serves as a preview of a YouTube video and helps set the audience’s expectations as they access the content.

YouTube thumbnails are snapshots of YouTube videos or custom images that YouTube creators use to entice people to view their uploads.

What Is a YouTube Thumbnail?

A YouTube thumbnail offers a quick glance at a small portion of the content of a YouTube video. Along with the video’s title, the thumbnail catches the attention of the audience and encourages them to click the video. In addition, a thumbnail helps a video to be recognized by the YouTube algorithm.

10 Types of YouTube Thumbnails

Sports YouTube Thumbnail

YouTube channels that cover sports events have some of the best sports YouTube thumbnails on the platform. Their thumbnails have illustrations of sports balls, sports club logos, and other stuff related to sports. Other sports thumbnails include information about the sports event such as the date, time, venue, and participating teams.

sports youtube thumbnail

Influencer YouTube Thumbnail

Online influencers spend a lot of their time creating their high-quality influencer YouTube thumbnails. Their thumbnails have unique aesthetics that are in line with their brand and personality. Influencer thumbnails both serve as preview images to videos and invitations for YouTube users to subscribe to the channel.

influencer youtube thumbnail

Food Blogger YouTube Thumbnail

Food blogger YouTube thumbnails feature mouthwatering snapshots of delicious dishes and thirst-quenching drinks. Food bloggers smartly use such thumbnails to lure viewers to their content and boost their viewerships by a mile. Their thumbnails have simple themes and simple designs; it’s the elegant photographs of the dishes that glorify them.

food blogger youtube thumbnail

Fitness YouTube Thumbnail

Fitness YouTube channels have hundreds or thousands of Fitness YouTube thumbnails to show for. They showcase stunning images of fitness trainers and trainees performing various exercises and fitness poses. Fitness influencers design their YouTube thumbnails to encourage their viewers to not only click their videos but also start an active lifestyle.

fitness youtube thumbnail

Restaurant YouTube Thumbnail

Some restaurant owners promote their businesses on YouTube; hence the existence of professional restaurant YouTube thumbnails. Their thumbnails feature their business icons and amazing photos of some of the best dishes on their menu. Restaurant YouTube thumbnails perfectly complement food videos on YouTube and effectively catch the attention of foodies.

restaurant youtube thumbnail

Fashion YouTube Thumbnail

Fashion YouTube thumbnails have elegant layouts and flawlessly present the stylish brand of online fashion influencers. Their design, layout, and aesthetics appeal to modern audiences, especially those who are passionate about fashion clothing items. Fashion YouTube thumbnails are works of art and it takes the talent of an expert graphic editor to create them.

fashion youtube thumbnail

Shopping YouTube Thumbnail

A lot of YouTubers occasionally vlog their shopping activities to share them with their followers and subscribers. They upload their vlogs and complement them with fancy shopping YouTube thumbnails. The outline of their thumbnails features snapshots of their shopping videos and video title text with artistic fonts.

shopping youtube thumbnail

Travel YouTube Thumbnail

Travel YouTube thumbnails are all over YouTube thanks to the content of travel vloggers. The general audience on YouTube is particularly enamored by their thumbnails because they display amazing photos of tourist spots, landmarks, beaches, and the outdoors. A travel video with a well-made travel thumbnail is sure to rake in millions of views.

travel youtube thumbnail

Christmas YouTube Thumbnail

During the Yuletide season, YouTube is full of Christmas-themed videos each partnered with its own beautiful Christmas YouTube thumbnails. Such thumbnails embody the spirit of Christmas with their clipart of Christmas trees, Christmas decorations, Santa Clause, snowflakes, and presents. They’re the perfect kind of thumbnails for YouTube content creators looking to upload content celebrating the best season of the year.

christmas youtube thumbnail

YouTube Gaming Thumbnail

YouTube is dominated by gaming channels such as Jacksepticeye, Markiplier, and TheRadBrad which contribute countless gaming videos on a weekly basis. Their videos alone are appealing but what lures audiences to them are their YouTube gaming thumbnails filled with stills of the latest gameplay footage. Gaming thumbnails effectively stir excitement among gamers, especially if they’re showcasing images of a newly-released AAA game.

youtube gaming thumbnail

YouTube Thumbnail Uses, Purpose, Importance

YouTube thumbnails aren’t there just for show and to add aesthetic value to YouTube videos. They’re necessary for increasing views and helping channels obtain more subscribers.

Preview of Videos

The most known function of YouTube thumbnails is that they serve as previews of videos. They show snapshots of the video and include text that provides context about what to expect in the content. In a way, thumbnails are like movie posters and the movie they’re promoting is a YouTube video.

Increase Clicks and Views

YouTube videos without custom-made thumbnails don’t look appealing, and as a result, they won’t earn that many views. On the other hand, videos with witty and engaging thumbnails can draw in countless clicks and rake in thousands or even millions of views. Custom thumbnails give the impression that a video is artistically and professionally made which attracts the audience.

Earn the Favor of the YouTube Algorithm

The YouTube algorithm tends to favor videos with catchy thumbnails and puts them on the suggestion list to be seen by a broader audience. This is one of the major reasons why YouTubers take time to create their thumbnails before publishing their content. They aim for their videos to reach not just their subscribers but virtually all of YouTube.

Establish a Video’s Brand

The customized design of a YouTube thumbnail helps establish the YouTube channel’s brand in the video. It gives the video an identity as it’s displayed on the suggestion lists or on the search results. It helps a video to be easily recognized as a work made by a specific content creator which can boost its viewership.

Make Videos Easy to Remember

Videos with excellent thumbnails are easier to remember for viewers. So if ever they wish to rewatch them soon, they can easily find them again. Music videos, in particular, tend to be rewatched by viewers multiple times which is why it’s important that they have fantastic thumbnails.

What’s in a YouTube Thumbnail? Parts?

Video Snapshots

Video snapshots are the most attention-grabbing component of YouTube thumbnails. They’re typically arranged in the center of a thumbnail like a collage and they show what to expect in the video. For some viewers, watching the snapshots alone is enough to make them click on the video.

Title Text

As the name suggests, this part of a YouTube thumbnail shows the title of the YouTube Video. It’s the most recognizable text in a thumbnail because of its enlarged font size and special font style. The title text is often positioned on the sides of the thumbnail next to the borders, not usually in the center so it doesn’t overlap with the snapshots.

Background

The background of YouTube thumbnails is typically overlooked by the viewers but they’re important to the design. The right background can optimize the quality of a thumbnail and glorify the text, images, and other graphics attached to it. The background can be any plain color or an illustration.

Clipart

Some thumbnails have clipart to contribute to the aesthetics and help implement the channel’s branding to the video. Clipart objects are easy to insert using any user-friendly YouTube thumbnail creator/editor app.

How to Design a YouTube Thumbnail

1. Follow the standard YouTube thumbnail size.

2. Identify the type of YouTube thumbnail that’s best for your video.

3. Select only the best YouTube Thumbnail Templates.

4. Personalize the thumbnail template by uploading your snapshots and writing the video title.

5. Add more clipart or digital images to the thumbnail.

6. Save and upload your custom YouTube thumbnail along with your video.

YouTube Thumbnail vs. Background

A YouTube thumbnail is an image in YouTube’s suggestion list or search results that serve as a preview of a video’s content.

A background is a color or the vista that you can see on the backdrop of a photograph, an illustration, a poster, or any other hand-made/digital artwork.

What’s the Difference Between a YouTube Thumbnail, a Wallpaper, and a Theme?

YouTube thumbnails are clickable preview images of YouTube videos that display snapshots and text that promote their content.

Wallpapers are digital illustrations commonly used as desktop backgrounds, home screen backgrounds on mobile devices, and lock screen backgrounds; they depict memes, people, places, and other objects of interest.

Themes are the general motif or the universal design of an artwork, a digital platform, or an event venue.

YouTube Thumbnail Size

A YouTube thumbnail will not achieve the quality it needs if it’s not sized right. With that said, it’s important for YouTube content creators the follow the standard YouTube thumbnail size.

YouTube Thumbnail Ideas and Examples

It’s easy to mistakingly create a thumbnail that looks similar to other thumbnails on YouTube. What’s even more challenging is crafting a unique and ingenious thumbnail that stands outs. Thankfully, there are plenty of YouTube thumbnail ideas that anyone can get inspiration from.

YouTube Thumbnail FAQs

What to include in a YouTube thumbnail?

These are the things that must be included in a YouTube thumbnail: snapshots of the video, a shorter version of the video’s title, text slogans with adequate font size, attractive clipart, and the right background color or background illustration.

What makes a good YouTube thumbnail?

A good YouTube thumbnail displays the most intriguing snapshots of a video, an enticing slogan or caption, the right background color or photo, the channel’s logo, a uniformed color scheme, and has a perfect size of 1280 x 720 pixels.

What thumbnail gets the most clicks?

According to some video marketing statistics, thumbnails with emotional images and captions get the most clicks and generate the most views for their videos.

What is a thumbnail image on YouTube?

A thumbnail image is the preview image of a YouTube video that you can see in the search results or the suggestion list of the platform.

Can you get a copyright for a thumbnail on YouTube?

Yes, thumbnails on YouTube can be copyrighted so the original creators have full control and ownership of them.

How much do YouTube thumbnails matter?

Custom thumbnails very much matter on YouTube; to put it in a much more convincing perspective, statistics show that 90% of the most viewed videos on YouTube have high-quality custom thumbnails.

What is the benefit of a YouTube thumbnail?

A YouTube thumbnail helps increase a video’s potential views, get recognized by the algorithm, and stay in line with the channel’s brand.

What font is used in a YouTube thumbnail?

The most commonly used font styles in YouTube thumbnails are Impact and Bangers; however, creators are free to choose any font style they see fit for the text of their unique custom thumbnails.

What is the format of a YouTube thumbnail?

The accepted file formats for YouTube thumbnails are PNG, JPG, and GIF.

What does a YouTube thumbnail do?

A YouTube thumbnail functions as a preview of the intriguing content of a video and sort of serves as a cover; it’s also a clickable image that gives users access to the video for viewing.

Should I hire a designer to create my thumbnail?

If you have the budget, you can hire a designer who can create your custom YouTube thumbnail; however, it’s also recommended that you try doing it yourself since there are plenty of templates and user-friendly thumbnail creators that can show you the ropes.

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