Black Friday

Black Friday has always been a popular day for many individuals, especially avid shoppers wanting to score the best deals from online or physical stores. More than waiting in line at shopping malls and stores like Target with huge crowds, staying up late, or waking up early to catch the best deals from online stores like Amazon, Black Friday sales are about being patient and up to the challenge.

Black Friday Definition & Meaning

Black Friday is the biggest retail sale day event in the United States, one of the busiest shopping days due to the discounts and sales on the day after Thanksgiving.

As such, numerous individuals refer to Black Friday as the unofficial start of the holiday shopping season in the United States.

When is Black Friday?

The Black Friday event in the United States always falls on the Friday after Thanksgiving, considered to be one of the principal shopping days in the year, falling between the week of November 23 to 29. Despite not being considered a national and official US holiday, many employees (not in retail services) usually have days off during Black Friday to participate in the event.

Black Friday History

The history of Black Friday dates back decades ago, during the early 1960s, originating in Philadelphia, wherein the police lamented the congested streets with individuals heading to the Army-Navy football game while trying to look for good deals after Thanksgiving. People were shoplifting, taking advantage of the chaos to make off with the store merchandise. The biggest department stores and shops tried to steer away from the negative connotation of the term Black Friday by calling it Big Friday; however, the rebranding never stuck with the public.

Black Friday Purpose, Importance

Black Friday is a significant day to make the most out of one of the busiest shopping days of the year in converting sales for the retail industry. It is the time of year when brands and retailers offer discounts on a range of products to gain additional sales. Retailers must take the time to set up their marketing strategies for the event to strengthen their conversion rates in terms of sales and consumers.

Increase in Sales and Traffic

When consumers are looking at deals, they are more likely to shop for Christmas, and retailers focus on the increase in sales and traffic for a short period. During this time, brands and retailers capitalize on demands, bringing extra traffic to their websites and stores. It is also one of the best days for eCommerce sales, together with Cyber Monday.

Clear Stocks Before the Christmas Season

Retailers and brands use Black Friday sales to their advantage and clear out their inventories to make room for new stocks in time for Christmas. It applies to different retailing sectors, including fashion and electronics. It is also during this time that consumers can buy the cheapest electronics.

Customer Acquisition

The process of customer acquisition is time-consuming and expensive, and Black Friday allows brands to get new customers during a key period. Acquiring customers during Black Friday and keeping their satisfaction qualifies the brand to have repetitive sales following the Christmas season. It makes it easier to justify discounts for the Black Friday sale event and full prices later on.

What’s In A Black Friday?

Black Friday is the time of the year when retail businesses like shopping malls and stores expect an influx of shoppers ready for their Christmas shopping plan before the weekend aftermath of the Thanksgiving leftovers are through. It is the time of year when shoppers take advantage of numerous deals and offers from different vendors and brands for products like game consoles like PS4, clothing trends of t-shirts, dresses, pants, etc. Before the Black Friday sale event, many retailers put up banner advertisements for offers on various items, including refrigerators, desktops, and furniture.

How to Create a Black Friday Social Media Post

People celebrate Black Friday in a more systematic routine as time progresses, with more and more shoppers taking advantage of online store sales, and some still go to their favorite shopping malls, centers, and stores to score the best deals. Whether shoppers prefer online or traditional shopping during the Black Friday event, it is necessary to create and design marketing materials to entice them with different bargains and offers just in time for the big event. Craft various graphic design posts that the brand can use in promoting on-sale products and items for Black Friday using different Black Friday Templates for diverse platforms.

Facebook

1. Select a Black Friday Facebook post template.

Template.net is an online website providing users with multiple editable templates through download or using the website’s editor tool for user convenience. To access the editing tool, click the template you want to use and select Edit This Template FREE button from the pop-up window. The user can then access the editor tool in a new tab.

2. Add a catchy slogan.

Generate catchy slogans or quotes to make the Facebook post stand out. Indicate the correct information into the selected template by editing the dummy text area. Access the text editor tool by clicking on the Fill icon on the left toolbar of the editor window and customizing the entry.

3. Add relevant and transparent designs.

Develop a Facebook template and incorporate multiple ClipArt designs and symbols into the illustration to make it distinctive. Access the Graphics tool by clicking the Graphics icon on the left toolbar of the editor screen. Select the character or logo to integrate it into the post.

4. Adjust the background color.

To change the background color of the graphic template, select the Background button on the toolbar. Choose the color you want from the available presets or the color picker tool. If you want a photo or video for the background, the editor tool provides stock videos and photos for use.

5. Download, then upload it to Facebook.

Save the graphic by clicking on the Download button in the upper right portion of the editor window. Click on the Download button to save the changes to the template. Make sure to sign in to your Template.net account to download the graphic and upload it to the brand’s Facebook page.

Instagram

1. Select a Black Friday Instagram post template.

Select an Instagram post template for the Black Friday event from a wide variety of templates from Template.net. Access the editor tool by clicking on the desired template and navigating to the Edit This Template FREE button. A new tab opens up, and the user can edit the template through the editor tool.

2. Add a discount offer.

Different brands offer varying discount deals depending on the marketing strategy they want to observe. Develop a good bargain for the brand and shoppers looking forward to the Black Friday event. Click on the Fill button on the toolbar of the web editor and edit the text fillers.

3. Decorate using different shapes.

Users can also incorporate different shape graphics and other images into the template. Select the Graphics button, and choose from multiple layouts, logos, and clipart available. Click on the illustration to apply it to the template, dragging it over the space you want and adding as much as you want.

4. Use a different color background.

Users can also change the background color into a new shade or color. Access the Background button, select from the available choices, and choose the Color option to pick from the available preset colors. Ensure that the colors do not clash with any other element or wallpaper in the template.

5. Download the template, then upload it to Instagram.

After editing the template, the user can save their work. To save the design, click the Download button on the top right portion of the window. Select the Download button from the dropdown menu, and download the edited work.

LinkedIn

1. Select a Black Friday LinkedIn post template.

Search for the Black Friday LinkedIn post templates from Template.net. The website enables users to edit their desired template using the free editor tool. Users can access the editor by clicking the Edit This Template FREE button from a new window after clicking on the chosen template.

2. Identify the sale dates.

Black Friday dates vary annually, and brands and stores must be vigilant on the date they indicate on their posts. Click on the Fill button on the toolbar, and highlight the text to edit. The date must be accurate to ensure that the public knows when the Black Friday sale date is for them to prepare appropriately.

3. Incorporate graphics into the template.

Incorporate graphic design elements like icons, wallpapers, logos, and symbols into the template. Navigate to the Graphics button, and type on the search bar to look at specific characters or graphics. Select the design you want, and add it to the post.

4. Select a new background color.

Users can also change the background color for the selected template. To do this, select the Background button on the left panel of the editor window. Choose the Color option and pick the new background appearance, complementing the elements in the design.

5. Download the new design, then upload it on LinkedIn.

After making the necessary changes to the template, users can save the new design. Click on the Download button in the upper portion of the Editor tool, and select Save. You must log in to your Template.net account to save the edited template, then post it to the LinkedIn page.

Black Friday vs Cyber Monday

Black Friday is an annual sales event in the United States focusing on shopping malls, retail shops, and online stores, which is also one of the busiest holiday shopping days.

Cyber Monday is a sales event following Black Friday, focusing on online sales, with more individuals spending more money when compared to Black Friday.

Black Friday Ideas & Examples

Businesses can get the best out of Black Friday events by utilizing online and offline channels to boost sales through promotional strategies and bonus deals. Organizations prepare for their Black Friday sale event days before the set date to prepare enough supplies and retail workers for the sudden influx of shopping customers. As such, many retailers and brands promote the event through different means, including print media and social media posts, similar to our example materials below.

Black Friday Promotional Poster Ideas and Examples

Advertise upcoming special deals for Black Friday with this Black Friday Promotional Poster which can be posted on various social media platforms.

Black Friday Ad Ideas and Examples

Ads or advertisements come in different shapes and sizes, whichever works for your company this Black Friday Ad makes an ideal format you can use as a basis.

Black Friday Greeting Card Ideas and Examples

This Black Friday Greeting Card is one way to remind customers of the upcoming Black Friday sale, it makes a great promotional tool for businesses who are joining this event.

Black Friday Shopping Party Invitation Ideas and Examples

For VIP clients, you can make use of this Black Friday Shopping Party Invitation as a way to persuade people to drop by and join the event.

Black Friday Flyer Ideas and Examples

Flyers are widely used to invite customers or promote any upcoming event, such as this Black Friday Flyer which is specifically designed to encourage others to visit the store and shop.

Black Friday Voucher Ideas and Examples

Distribute promo codes and vouchers with this Black Friday Voucher template which is perfect for Black Friday.

Black Friday Brochure Ideas and Examples

This Black Friday Brochure informs customers about the upcoming event, what to expect and what items are on sale.

Black Friday Gift Card Ideas and Examples

This Black Friday Gift Card makes the perfect alternative form of payment that customers can use during the Black Friday Sale.

Black Friday Sale Tag Ideas and Examples

Tag items for sale during Black Friday with this well-crafted Black Friday Sale Tag design.

Black Friday Sales Twitter Post Ideas and Examples

A Black Friday Sale Twitter Post is one way to inform everyone about the upcoming Black Friday as a way to welcome everyone to come and attend the event.

FAQs

More in Holidays