10+ Business Flyer Designs & Templates
Every once in a while, businesses will introduce something new to their old customers and at the same time, do the same in order to attract new ones. Businesses will develop new products and services based on old ones or from their competition, and constantly introducing something fresh is a good strategy for any business.
And what better way to promote these new products and services other than by using flyers? The great thing about flyers is that you can also use it to promote events as well. Here, we have a collection of various downloadable business flyer templates that you can choose from, feel free to check them out.
Elements of a Good Business Flyer
- Headline: The headline of your business flyer should be able to capture the attention of your target audience. Put yourself in the shoes of your audience and try to create a phrase that’s catchy enough using only a few words. By making your headline as short as possible, you can make your font large and visible even at a distance. Additionally, choose a font that’s simple and easy to read, you might even want to go with a condensed font in order to compress the letters together and help make the headline fit the allotted space.
- General Information: Flyers hold tons of information, and they are commonly handed out personally to people or mailed to their respective recipients. A flyer can be any size, although you will probably choose one of the standard printer sizes for economy purposes—a list is provided below for the different flyer sizes. The front side of the flyer should be where all the important information can be found. For the back side, you can make it blank or you can also use it to write down a few supporting information.
- Graphical Elements: A business flyer can either be all text, or it can also contain some graphical elements to enhance its appearance. When adding graphical elements, the images and illustrations used should be consistent with that of the theme of the flyer. If it’s possible, it may be best to go for a single large image than to go with multiple small ones. Also, avoid filling up the entire space for the image, allow for a sufficient amount of blank spaces for the textual elements and also to keep the design from looking cluttered.
- Content: After grabbing the reader’s attention with the flyer’s headline and graphics, the content should be able to explain what the reader needs to know regarding the business. When writing the content, try not too wordy and avoid from using jargon—the fewer words the better, actually. Also, include a call to action at the last part of the content, tell the readers what you want them to do. And if appropriate, you might also want to add in a few testimonials from satisfied clients to boost the credibility of your business, but make sure to limit the length for each testimonial to prevent it from cluttering the layout. Lastly, for your content, use a font that’s different from the one used on the headline to easily distinguish the two elements.
- Contact Details: The last but definitely not the least element are the contact details, which is a vital part in every business marketing tool. Here, readers are provided with the information on where to find your office and how to get in touch with you. When providing your contact details, always make it a point to give prospects options to choose from, but don’t go beyond three entries per contact method—the ideal would be two (two phone numbers, fax numbers, email addresses). Also, add in your street address for those who wish to contact you through traditional mail or to find where your office is located.
10+ Business Flyer Templates
Real Estate Business Flyer Template
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Cake Art Business Flyer Design
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Successful Business Conference Flyer Sample
Creative Photographer Business Flyer Sample
Corporate Business Flyer Design
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Business Flyer Template Example
Steps to Designing a Good Business Flyer
1. Figure out what your flyer should contain: The first and foremost step that you should do before designing a business flyer is to figure out what it should contain. Despite the compact size of flyers, they are able to hold a ton of information, and this makes flyers the ideal marketing tool for businesses. To help you decide on the content of your flyers, refer to the three classifications below:
- Product information: These flyers are commonly used by businesses that have new products to introduce to their customers. Product information flyers offer facts and an in-depth look at the business’ new products, which should be enough to entice clients to avail of them.
- Event announcements: Flyers can also be used by businesses to make announcements regarding an upcoming event. These events may either be a seminar, a convention, or a simple gathering, any form of an event can be announced through flyers. These flyers can either be distributed by hand, or they can also be posted on walls or bulletin boards.
- General awareness: The third classification of flyer contents is for it to be used simply to spread awareness to the general public. Are you in need of recruits or volunteers? Or are you requesting for any assistance? Whatever that may be, you can use flyers to spread the word out to people.
2. Decide on how big you want your flyers to be: In terms of how big, there are actually various sizes for business flyers that you can choose from, you can go for as small as 2.5 by 4 inches, or as big as 11 by 17 inches. To help you out with regards to the size, we have listed down below the different sizes of flyers, simply choose the one that is able to fit your content well.
3. Enhance the look of your flyers through graphics: As mentioned earlier, using only text may be enough for your flyers but why settle there when you can always enhance the look even more by adding graphics? The best thing about adding graphical elements is that it helps attract attention easily and quickly than those flyers that are purely text. Then again, if your flyer design looks cluttered, it may still be able to attract attention easily, but not in a good way. So make sure to keep the design clean when adding graphical elements and that it doesn’t overshadow the text.
4. Write the content of your flyers: The graphical elements serve as the backdrop of your flyer, and text are the primary content that provides readers with the necessary information regarding the business. When writing the content, you might want to take into consideration the tips provided below:
- Always keep your reader in mind, think of how your flyer can convince them to convert or to reach out to you. It’s always best to address yourself while in their perspective than just say what you want to say.
- Make your call to action visible and as prominent as possible.
- People trust a business that others trust as well, and this is where testimonials come in. If you want, you may set aside a small space for this on your flyer.
Simple Tips for an Excellent Business Flyer Layout
- Incorporate colors into the design and use it to your advantage. Adding colors can actually accentuate the business flyer’s design, even at a distance.
- Maintain simplicity in the design, don’t go over the top with it even though you’re very tempted to. Embrace blank spaces since they help in distinguishing one element with another, and they help in making the layout look clean.
- Make your headline prominent, you can do this either by enlarging the font or by using a different style or color. The headline should always be the first element that attracts audiences, and it should give them a brief concept of the business being advertised.
- In addition to fonts, size does matter. Make it a point that your graphics don’t overshadow the text, which means making them large and legible enough for the readers.
Types of Flyers
- Leaflets: Leaflets are smaller and more compact versions of regular business flyers, and they are a lot easier to distribute and send through the mail. Despite its small size, leaflets are jam-packed with information relating to the business being advertised.
- Single Sheet: Also referred to as the standard or regular flyers, these are either printed on one side only or both sides. For double-sided single sheet flyers, one side is often used for the headline and the opposite side is used for the main content.
- Door Handle Flyers: These are just basically single sheet business flyers with a hole on the top portion where the door handle goes through. Door handle flyers actually take it to the next level in terms of making business personal and bringing it straight to the doorstep (or doorknob, for this matter).
Sizes of Flyers
- 2.5” x 4”
- 3.75” x 8.25”
- 4” x 6”
- 4.2” x 5.5”
- 5” x 7”
- 5.5” x 8.5”
- 6” x 6”
- 8” x 8”
- 8.5” x 11”
- 11” x 17”
FAQs about Business Flyers
What is flyer design?
Flyer design refers to the physical attributes of a business flyer, the feature that readers get to see. In terms of design, it can either be minimal or creative, depending on the product, service, or event being advertised.
How effective are flyers in getting the word out?
Despite all the digital means of advertisement, businesses and organizations still trust flyer distribution as their means of getting the word out because it is effective.
If you are in need of templates to help you out in making your business marketing tools, then there is absolutely no place for you other than Template.net. The templates on Template.net are not only downloadable for a reasonable price, but they are also fully and easily editable while managing to preserve quality.