In the age of the internet and the demand to invest in online content, print materials like flyers are still a popular choice in marketing for different organizations, especially small businesses. If you want your promotion to be a success, flyer designs can be effective but they need to stand out.
A well-designed flyer, whether it’s going to be used for research, for promoting a product, an event, your company or a movie, a is the difference between hard work, and hours of research you spent to get your design right and getting noticed as well as understood by your target audience and an overlooked or bland flyer board. A good design still trumps the rest of your competition and it is very important in communicating your message clearly. Here are the key elements you need to include in a flyer design:
1. Orderly Layout and Sequence: The amount of information in a poster can be too much to absorb all in one look, let alone in a big crowd surrounded by people and a dozen other posters. The more organized your layout is, the more digestible the message will be. You can gridify and use columns in aligning your text. White space also helps to break information into digestible chunks. To keep your layout organized:
2. Visuals/Graphics: The fastest way to convey your findings is to use visuals. According to research, visuals are processed 60,000 times faster in the brain than text. Your charts, graphs photos, and illustrations can serve as powerful tools for catching the audience’s attention and also effectively convey and support your data. With that said, remember that less is always more.
A few reminders:
3. Information: this should be a given but you won’t believe how the obvious often gets overlooked. Use this checklist as a guide:
4. Color: Elicit energy and the mood you’re going for, with a color scheme that fits your poster design concept. Color is one aspect of the design that keeps your options open. Colors will create energy, elicit a mood and attract the eye. Depending on the poster subject, the colors will be bold, subtle or even romantic. You can also choose to go all out with color.
5. Typography: So much can be conveyed in an event poster from just from the fonts. Show seriousness with a bold sans serif, enhance elegance with an italic serif or express playfulness or fun with a loose handwritten font. When selecting fonts, choose at least two — One for the headline. One for body copy.
There’s more to nailing your poster design than just employing the services of a graphic designer and having the right tools. You have to be sure about your concept and bring that idea to visuals. Here are some steps to help you end up with a poster that can draw attention and keep first impressions:
1. Know your audience: Knowing your audience and product/service/event is the first bit of critical information for a poster. After that, the mood, emotion or reaction will lead to colors, fonts, and graphics that complement the information. If you’re going to experiment with typography, make sure your accompanying fonts are clean and simple.
2. Create visual hierarchy: Posters should draw attention in 15 seconds and should be an easy, quick read. Rank information by order of priority. If what you’re working with, is little copy, it’s better to use a bold but subdued graphic, illustration or a quality image. If you have plenty of information, make the type your focus. Consider using a bold headline and organize information into chunks.
3. Use white space to form a composition: Creating an image from another image is something like magic. When it finally pops out at you, it’s amazing. Another way to use negative space is to draw the eye into a small object of focus with lots of negative space around it to let the viewer’s eye breathe. Drop your copy into the open space to draw the eye but don’t fill it.
4. Remove unnecessary elements: To further reiterate, you’ll still be able to say less with more. It’s more intriguing and a single word or a compelling image can say so much more than a phrase. It intrigues the viewer. A single word or dramatic image can communicate so much more than lots of words or intricate photos or illustrations. Don’t add extra graphics or words just for the sake of adding more.
5. Create a campaign: You have a stack of freshly printed flyers, and now it’s time to make sure they get seen or get them in people’s hands. You have traditional options like mailing them out or hanging them in windows or on bulletin boards in public places like restaurants, libraries, and post offices.
When it comes to putting the word out regarding what you sell, be it products, services or both, designing a flyer is a great chance for you to market your brand. Here are additional tips that might be helpful in your photography flyer design:
Flyers come in these standard sizes:
When you look at other promotional options, designing and printing flyers may not even make it to the top 5 or 10 on the list as social media and the internet, in general, takes up most of our daily activities. However, compared to other marketing strategies, it remains an enduring marketing tool that produces tangible results without you having to break the bank since mass printing cost doesn’t demand too much from your pocket.
Whereas a flyer is generally 8.5” x 11”, brochures are offered in a variety of standard or custom sizes. The pages of a brochure are generally of a heavier paper weight.
Show and also tell, but remember to let your design do the talking. Don’t try to state the obvious and focus on refining your message instead. Aim for a design that can last a long time. This means also using quality paper, choosing the right fonts and colors, and adding valuable content.
Flyers might seem a tad old school when what you’re trying to promote is a service catering to a business’ online visibility, but they are proven effective marketing tools for many businesses in different industries. Even small and startup businesses wouldn’t really run out of ways to promote and build their brand. Advertising through flyers may be old school to some, but with the right design and the intention to deliver what you promise to future customers, you’ll be in business, car service or any other business venture you decide to embark on, for the long haul.