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The versatility of posters make them the perfect marketing strategy for just about anything you can think of -- from personal ads to store sales, event ads and performances, there is nothing that a poster can’t sell.

Technically speaking, posters include both text and graphic content although these days, they can be purely text or purely graphic. The main idea is to make sure that they are not only eye-catching, but also informative. While posters are usually used as a tool for advertisers of concerts, events, ad films, they can also be used as a way to communicate messages in the form of propaganda and protests.

The short of it: posters are effective. The first known poster was produced in the mid-nineteenth century, with the perfection of color lithography that made mass production inexpensive. Today, over 200 years later, posters are fast becoming art forms. Despite its decline in use after the first world war, they do still persist today, although the rise of the television and internet put them further down the line as far as advertising strategies are concerned. With its many uses, advertisers still invest in creating posters both physically and digitally, whether to attract customers on the street, or to grab their attention on social media.

There are many factors to consider in making a poster -- from the artwork to the font sizes and use of space, it is necessary that you have an understanding of the brand or business that you are advertising, in order to figure out how to sell to specific target audiences. For instance, colorful, grungy posters may look great for a concert, but won’t work as well if you’re putting up furniture for sale.

If you’re confused how to best design your poster, take a look at the vast library at Free Templates, which offer hundreds of designs and layouts you can choose from. Each file is customizable for your convenience, so you can make the most out of the designs to better fit your theme, whether for business or personal purposes. Simply download the poster template of your choice, and  produce as necessary. Posters are inexpensive but effective, so skip the hassle and make the most out of the available free templates. Just edit to make the designs your own.

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