Ranging from 11 x 17 inches to 27 x 36 inches, Posters, are marketing and promotional tools commonly used by business establishments. Their purpose essentially was to introduce and advertise any product or service. A poster is a printed medium that was popularized in the early 19th century by artists who wants to promote politics, recruit workers or soldiers, and present products to the general public. Since its invention 200 years ago, posters have been an effective medium to share information with the general public at once.
And, with the rise of technological advancements, posters also gained different mediums for distribution like social media and digital platforms. Advertisers invest in creating digital and printed posters to attract customers on the street or grab their attention on social media.
Posters promote and advertise different topics that concern the general public. These printed mediums present topics about sports, beauty, art, environmental campaigns, and various events. If you want to promote or present something to everyone, then you should create an advertising plan and start creating a memorable poster. The steps below will serve as a guide for you, read each one, and start making your design.
1. Create a Design Board
The first thing to do in creating graphic design projects is to search and gather up for design inspiration. You can always get inspiration from the objects around you, or through different mood boards found on the internet.
2. Produce Advertising Content
After you have collected the color scheme, design elements, and graphic designs, it’s time to write up the content for your poster. If you want to create a music album poster, write minimal yet convincing content that appeals to the music lovers. Moreso, if the poster is for campaigns, either political or environmental drives indicate a call to action convincing people to take a stand and create awareness. Producing content is not hard; just read up on sample advertising content and learn from them.
3. Design the Poster Creatively
After collecting all the needed materials needed for your creative poster project, launch an editing application, and start arranging all the graphic elements. Allocate space for each component creatively, and remember to avoid overcrowding the whole layout.
4. Utilize Typography and Visual Hierarchy
Posters are meant to be seen from a distance, so it’s best to use typography to emphasize the text. Typography was developed because of poster-making as posters back then required creative typefaces and font styles. It’s also vital to follow visual hierarchy as it allows readers to understand and retain the information quickly. According to the Interaction Design Foundation, a designer can use visual characteristics to attract the target audience into absorbing posted details. These characteristics are as follows —size, color, contrast, alignment, repetition, proximity, whitespace, texture, and style.
5. Indicate Contact Details
The content within the sample poster you made should be the avenue for people to link themselves back to you. Write contact information, address, and social media sites clearly so that anyone who comes across your poster can avail of your products or services. After you have carefully placed all the designs, texts, and images, finalize and review everything. See to it that every detail is correct and suitable for mass printing and distribution.
What are the Common Mistakes to Avoid While Making A Poster?
Once you have spent quite a few bucks in making your business Poster, you need to make sure it is good. And in order for it to be accurate and appealing, it needs to avoid the common mistakes of making them. They include:
- The details of the service, new offers, products, reliability, and experience in the market must be clearly mentioned. Missing out on any of them will confuse prospective buyers and clients.
- Keep some spaces on the sides for cutting and shaping the Posters. Do not print information on the edges. They might be cut-out during printing.
- Avoid including too many pictures and details on it. Keep it brief and simple. Print only the details you want your customers to know.
- The font size should not be too small and unclear. Also, avoid using cursive letters. Use simple and attractive font styles. Take expert help to know what helps attract the attention of customers. Also, it should be in keeping with the kind of company you are and the product you are selling.
- This does not mean you need to use expensive paper quality or high-quality printing. However, try using a good printing technique and standard paper quality.
- Print as many Posters as the number of clients or buyers you are expecting, the public places you are going to distribute it in. Unnecessarily wasting your money on posters is a bad idea.
Advertising through Posters isn't difficult once you have learned the technique of approaching the market. You simply need to advertise better and beat your competitors in attracting attention. Once you catch the eye of the consumer, you are halfway in the process. So come to Template.net and let us help you with that!