Flyers, or sometimes called pamphlets, is a piece of paper used for advertising and intended for a wide distribution. They are usually posted or distributed in a public place, handed out to individuals, or sent through the mail. Most of the time, they are used to promote products, but nowadays, the use of flyers to promote events, even for personal ones, have become popular. Although some people would think that flyers are obsolete due to the existence of electronic messaging and social media applications nowadays, one can still not deny the effectivity of getting everyone excited about your product with an awesome flyer.
Flyers that are used for businesses are different from flyers made for events. They are characterized by more texts because they are supposed to give information about products and services. Although there is no standard format for flyers, they are laid out in a way that readers are able to navigate the information provided easily and that they maintain a professional and business-like atmosphere. Here are some Flyer Templates in PSD that you can download and use for your marketing endeavors. They are all editable so you can freely change the details according to your needs and preferences.
As mentioned, flyers can be used for marketing a product or service as well as advertising an event which requires people to attend. When deciding how your flyer should look like, it is imperative to consider how the flyers are used to ensure that your announcements deliver the right information appropriately. Below are some ways in which to use flyers.
Social events. The type of flyers used for social events include details such as the time and location of the event and are usually more personal where you can add preferred decorative elements on the design. When speaking of social events, we think of formal gatherings such as weddings, catered parties, or black-tie dinners. However, they can also be casual affairs such as a club parties, backyard birthday bashes, or even barbecues.
Business events. Business events refer to corporate dinners and annual company parties, or it could be other business-related events such as an open house for a new office, Store Opening Flyer, or a socials night during a management training or seminar. Elegant and sophisticated flyers are posted on bulletin boards or handed out to people to ask them to join a specific event. You may also want to ensure the details on your flyers are accurate as they reflect your business.
Sports events. Flyers are quite popular during sports events as they are used to advertise an incoming sports match and encourage people to see the game and cheer for their favorite teams. Sports flyers designed with a specific team logo or team name are also used to decorate the stadium and by fans to wave at the stands during the game. In this way, they are able to show their support and enthusiasm that will surely inspire their players to play well.
Product and services marketing. Businesses use flyers to advertise and market their products and services. These flyers contain some basic but important information about the company as well as their products in a brief manner. It highlights the product or services’ features in order to sell them to potential customers. They are distributed to a target market through mails or handed-out in areas where crowds are abundant.
Travel promos. You can often see these flyers on stations and airports when you’re traveling. Often depicting pictures of beautiful places, such as beaches or historical buildings, these flyers are used to propose and promote travel or tourist destinations. In the early days, they are used to advertise routes and services offered by various railway and bus companies.
Movie advertisements. Movie flyers are used to promote incoming movies. They are characterized by vibrant colors and interesting images to attract interest from audiences, encourage them to watch the movie, and sell their pictures. Collecting flyers and posters have also become a hobby for movie and theater enthusiasts.
For more specific types of flyers based on events, don’t hesitate to check out our sets of Party Event Flyers.
Flyers give you a logical and cost-effective way to communicate any product or services as well as events to its particular target market. They offer a number of advantages over other types of advertising and marketing materials.
Its is economical and cost-effective. Using the Sample Flyers available on our design archives is another way to save more as you don’t need a copywriter and graphic designer to create the flyer you want. All you have to do is choose among these templates, edit the contents according to your needs and preferences, print them, and, viola, they’re ready to be distributed.
It reaches your audience in many ways. Compared to other advertising and promotional materials such as posters and even social media, flyers provide a good platform to promote your event by being able to reach a large number of audience in so many ways. They can be mail dropped door to door, inserted in newspapers, or distributed on the streets and stores.
It allows you to get creative. Using flyers to spread awareness for your special event gives you a wider scope on how creative you can get. There is no stand format for flyers, so you can make it two-sided or give it a folded finish. You can also make your flyers stand out by adding artistic elements that will highlight the main message of your flyer.
It gives you something tangible. Unlike electronic messages, such as emails or social media ads, a flyer provides you and your potential customers or guests something tangible. Being able to physically hold a piece of paper is already halfway of getting your message across, especially if you design your flyer with standout messages and a high-quality finish.
It generates an active response. When distributes at the right and appropriate location, flyers actively engage its recipients, whether they are sitting at a bus stop or standing in line a local movie house. Even and usually out of boredom, people are likely to read them and are then encouraged to response either by making a phone call, visiting a shop, or surfing a website.
It encourages visibility. For businesses, giving out multiple flyers in different locations can definitely improve your brand’s visibility. Having an image or message stuck on people’s heads ensures a number of potential customers and prospective attendees to an event.
Even with the advent of new technologies and hi-tech advertising machinery, flyers remain indispensable as they continue to advertise, educate, and inform people in the simplest and less elusive of ways. Therefore, you should create your flyers carefully making sure that its elements revolve around the message that you want to convey.
Make sure to use the elements to catch attention. The best way to catch your reader’s eye is to have dominant elements such as a headlines that elicit interest. Also, you should be able to use colors, size, and value to its fullest extent in order to emphasize the most important message.
Choose an image related to your message. When choosing backgrounds or images to incorporate in your design, make sure that you choose imagery that will best illustrate the information you want to share visually and should be arranged in a logical and functional sequence.
Don’t forget important details. Another thing to remember when designing flyers for events is to never forget all the important details such as date, time, location, contact name, and number and arrange them in a clear layout so that your readers would know where to find them.
Go an extra mile. There is no harm in going the extra mile to include directions and a map on your Event Flyers to make sure your guests don’t get lost on their way to the venue, especially if it is outside or in places that are not familiar or a new place that is yet to be discovered.
Campaign well. When you are done designing and printing your flyers, don’t forget the most important part of the process, which is distribution. You should plan a feasible strategy on how your flyers will be able to reach its target audience and how it will reach a larger number of people.
Other than the flyers we showcased on this page, you can also check out other Flyer Templates available on Template.net. make sure to browse through them all so that you’ll be able to find what you exactly need.