Marketing Ad Campaign Brief Slip
Campaign Title: [Title] |
Client: [Client Name] |
Campaign Objective: [Provide the Campaign’s Objective/s] |
Campaign Dates: [Date Start - End] |
Key Details
Target Audience: Women aged 25-45, with an interest in fashion, living within a 30-mile radius of our physical stores, and online shoppers nationwide. Messaging: Highlight the vibrant colors and fresh designs of our Spring Collection. Emphasize the convenience of online shopping and the in-store shopping experience. Channels: Facebook, Instagram, Google Ads, Email Marketing, In-Store Displays, and Website Banners. Budget: $30,000
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Creative Elements
Visual Theme: Spring-inspired visuals, featuring flowers, pastel colors, and outdoor scenes. Ad Copy: Engaging and concise messaging, focusing on the benefits of our Spring Collection. Design: Mobile-optimized ad creatives with a clear call-to-action (CTA).
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Measurement and KPIs
Online Sales: Increase in online sales by 20% compared to the previous month. Foot Traffic: A 15% increase in foot traffic to physical stores during the campaign period. CTR (Click-Through Rate): Achieve a CTR of 3% or higher for digital ads.
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Timeline
Creative Development: March 1, 2050, to March 10, 2050 Campaign Launch: April 15, 2050 Campaign End: May 15, 2050
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Approved By:

[Approver's Name]
Marketing Manager
[Month Day, Year]
Marketing Templates @ Template.net