Social Media Marketing Contest Program
Contest Name: DreamGetaway Adventure
Objective: Increase brand visibility and engagement on [Your Company Name]’s social media platforms, while also collecting user-generated content for marketing purposes.
Duration: 4 weeks
Platforms: Instagram and Facebook
Prizes:
Grand Prize: A 7-day all-inclusive vacation package for two to a tropical paradise.
Second Prize: $500 travel voucher for our agency.
Third Prize: A travel-themed gift basket worth [Amount].
Rules and Guidelines
Participants must follow our Instagram and Facebook pages to be eligible.
Share a photo on their own Instagram or Facebook profile that showcases their dream vacation destination.
Use the contest hashtag #DreamGetawayAdventure and tag our travel agency in the post.
In the caption, describe why this destination is their dream vacation spot and include a fun travel-related fact.
Entries must be public so that we can track them.
How to Enter:
Post a photo meeting the criteria on your Instagram or Facebook profile.
Use the contest hashtag #DreamGetawayAdventure and tag our travel agency.
Share a brief caption explaining your dream destination and a travel-related fact.
Judging Criteria:
Creativity and uniqueness of the photo (40%)
Relevance and appeal of the caption (30%)
Engagement (likes, comments, and shares) on the post (20%)
Adherence to contest rules (10%)
Contest Timeline:
Winner Notification:
Promotion:
Regularly post about the contest on our social media channels, highlighting the prizes and encouraging participation.
Collaborate with travel influencers to promote the contest.
Send email newsletters to our subscribers, sharing details about the contest.
Legal Considerations:
This contest is in no way sponsored, endorsed, or administered by Instagram or Facebook.
Participants must be 18 years of age or older.
By entering, participants grant our travel agency the right to share their submitted content on our social media and marketing materials.
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