Startup Brand Development Meeting Minutes

Meeting Topic:
Date:
Time:
Company Name:
Location:

Attendees:

[Name] (Brand Manager)
[Name] (Marketing Director)
[Name] (Product Manager)
[Name]n (Creative Director)
[Name] (CEO)

Meeting Agenda/Outline:

Introduction and Objectives
Review of Current Brand Positioning
Brainstorming Session for New Branding Ideas
Discussion on Brand Voice and Personality
Selection of Brand Colors and Logo Design
Marketing Strategies for Brand Launch
Budget Allocation for Brand Development Activities
Q&A and Wrap-Up

Decisions Made:

The following decisions were made during the meeting, on different issues:

Introduction and Objectives:
Decided to redefine the brand to better align with our innovative tech solutions and to appeal to a broader, global market.
Review of Current Brand Positioning:
Agreed that the current brand image is too local and niche, limiting potential market expansion. The decision was made to adopt a more universal appeal.
Brainstorming Session for New Branding Ideas:
Selected "Innovation for Everyone" as the central theme for the new brand direction, focusing on accessibility and user-friendliness of tech solutions.
Discussion on Brand Voice and Personality:
Established the brand voice as friendly, informative, and empowering, aiming to demystify technology for non-tech-savvy users.
Selection of Brand Colors and Logo Design:
Chose a color palette that includes electric blue and neon green to signify innovation and energy. Approved the logo design featuring a stylized "T" symbolizing technology bridges.
Marketing Strategies for Brand Launch:
Decided to launch a multi-channel marketing campaign including social media, influencer partnerships, and interactive webinars leading up to the brand launch event.
Budget Allocation for Brand Development Activities:
Allocated a preliminary budget of $200,000 for the branding overhaul, including design, marketing materials, and launch event.
Q&A and Wrap-Up:
Addressed concerns about timeline feasibility and resource allocation. Agreed to reconvene in two weeks for progress review and adjustments.

Action Items:

[Name] to oversee the finalization of the logo design and brand guide.
[Name] to develop a detailed marketing strategy for the brand launch, including specific channels and tactics.
[Name] to conduct market research on global tech solution trends to inform product alignment with the new brand.
[Name] to curate content for the launch event and initiate the creation of promotional materials.
[Name] to secure partnerships for the launch event and explore opportunities for brand visibility in key markets.