Marketing Ad Testing Schedule
This outlines a comprehensive approach for testing and optimizing marketing ads throughout the year. It covers a structured process of ad variation creation, data collection, analysis, adjustments, and budget allocation, ensuring a data-driven and adaptive approach to our marketing campaigns.
Month | To-Dos and Activities | Week 1 | Week 2 | Week 3 | Week 4 |
January | Ad Variation Creation Brainstorm ad variations Design ad creatives Write ad copy
Budget Allocation | | | | |
February | Campaign Launch Data Collection | | | | |
March | Data Analysis Adjustments | | | | |
April | Ad Variation Iterations Budget Reallocation | | | | |
May | Data Collection Reporting | | | | |
June | Data Analysis Adjustments | | | | |
July | Ad Variation Iterations Budget Reallocation | | | | |
August | Data Collection Reporting | | | | |
September | Data Analysis Adjustments | | | | |
October | Ad Variation Iterations Budget Reallocation | | | | |
November | Data Collection Reporting | | | | |
December | Year-End Analysis Planning for Next Year | | | | |
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