Email Marketing Scoring Rubric
To effectively utilize the Email Marketing Scoring Rubric, assess your email campaign by rating each criterion on a scale of 1-5, 1 being the lowest performance and 5 being the highest. Additionally, provide comments/feedback as necessary.
Criteria | Rating (1-5) | Comments/Feedback |
Campaign Information
|
Campaign Name | 5 | Clearly defined and relevant. |
Date Sent | 4 | Sent on time, could be more strategic. |
Target Audience | 5 | Highly targeted to the right audience. |
Key Metrics
|
Open Rate | | |
Click-through Rate | | |
Unsubscribe Rate | | |
Revenue Generated | | |
Email Content
|
Subject Line | | |
Body Content | | |
Visual Elements | | |
Design and Layout
|
Email Template | | |
Mobile-Friendliness | | |
Segmentation and Personalization
|
Targeting | | |
Personalization | | |
Timing and Frequency
|
Timing | | |
Frequency | | |
Deliverability
|
Spam Check | | |
Sender Reputation | | |
Testing and Optimization
|
A/B Testing | | |
Optimization | | |
Compliance
|
CAN-SPAM Compliance | | |
GDPR Compliance | | |
Results and Performance
|
Actual Results vs. Goals | | |
ROI | | |
Revenue Generated | | |
Overall Assessment
|
Overall Score | | |
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