Email Marketing Scoring Rubric
Email Marketing Scoring Rubric
To effectively utilize the Email Marketing Scoring Rubric, assess your email campaign by rating each criterion on a scale of 1-5, 1 being the lowest performance and 5 being the highest. Additionally, provide comments/feedback as necessary.
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Criteria |
Rating (1-5) |
Comments/Feedback |
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Campaign Name |
5 |
Clearly defined and relevant. |
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Date Sent |
4 |
Sent on time, could be more strategic. |
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Target Audience |
5 |
Highly targeted to the right audience. |
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Open Rate |
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Click-through Rate |
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Unsubscribe Rate |
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Revenue Generated |
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Subject Line |
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Body Content |
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Visual Elements |
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Email Template |
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Mobile-Friendliness |
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Targeting |
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Personalization |
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Timing |
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Frequency |
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Spam Check |
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Sender Reputation |
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A/B Testing |
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Optimization |
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CAN-SPAM Compliance |
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GDPR Compliance |
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Actual Results vs. Goals |
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ROI |
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Revenue Generated |
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Overall Score |
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