MARKETING DISCOUNT AND OFFER BUDGET APPROVAL

This document outlines the budget requirements for the upcoming marketing discounts and offers for the Q[0] fiscal year. It includes a detailed breakdown of costs, expected ROI, and key performance indicators. The purpose of this document is to seek formal approval from the executive team.

Submitted By

Name: [Your Name]

Role: [Your Position]

Email: [Your Email]

Date: [Month Day, Year]

Approval By

Name: [Approver's Name]

Role: [Your Position]

Email: [Approver's Email]

Date: [Approval Date]

Budget Overview

1. Total Budget Requested

   Amount: $ [000,000]

   Currency: USD

2. Budget Breakdown

   Item	Cost	Description
   Digital Advertising	$100,000	PPC, Social Media Ads
   Total:	$ 000,000

3. Funding Source

   Department: Marketing

   Account Number: MKT-[]Year-Q[0]

Expected ROI and KPIs

Return on Investment (ROI)

The expected ROI for this budget is [000]%, calculated based on past campaigns and market research.

1. Key Performance Indicators (KPIs)

2. Customer Acquisition Cost (CAC)

3. Customer Lifetime Value (CLV)

4. Conversion Rate

5. Net Promoter Score (NPS)

Risk Assessment

Identified Risks

1. Market Saturation

2. Ad Fatigue

3. Budget Overruns

Mitigation Strategies

1. Diversify marketing channels

2. Rotate ad creatives

3. Regular budget monitoring

Approval Section

1. Approval Status

   • Pending

   • Rejected

   • Approved

2. Comments

   This budget is approved based on the expected ROI and well-defined KPIs. Please proceed with the execution of the marketing campaigns as planned.

Approval Signatures

[Your Name]

[Your Position]

[Your Email]

[Approver's Name]

[Position]

[Approver's Email]

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