Brand Strategy Advertising Meeting Minutes
Date: | [Month Day, Year] |
Time: | [00:00 AM/PM - 00:00 AM/PM] |
Location: | [Conference Room B / Virtual via Zoom] |
Attendees: | [Employee Name] (Job Title), [Employee Name] (Job Title) [Employee Name] (Job Title), [Employee Name] (Job Title) |
Absentees: | [Employee Name] (Job Title) |
Meeting Objectives
To develop a comprehensive and innovative brand strategy for our Q2 advertising campaign, with a focus on digital outreach and interactive audience engagement.
Agenda Items:
Analysis of Previous Campaign (Q1)
Detailed review of performance metrics: Engagement rates increased by [15%], with a notable spike in website traffic.
Feedback and lessons: Positive response to interactive content but a need for more personalized messaging.
Q2 Campaign Theme: Concept and Goals
Proposing [“Empowering Innovation”] to align with product launches.
Goals: Increase brand awareness by [20%] and drive online sales growth by [25%].
Target Audience and Channel Strategy
Budget Considerations and Resource Allocation
Breakdown of a proposed budget increase of [20%]: [40%] towards social media, [30%] for content creation, [20%] for influencer partnerships, 10% for analytics and tools.
Creative Direction and Messaging
Key Discussions and Insights
Decisions Made
Action Items
1. [Employee Name]: Draft a comprehensive social media strategy incorporating AR elements. Due: [Month Day, Year].
2. [Employee Name]: Coordinate with the creative team for initial ad designs and augmented reality concepts. Due: [Month Day, Year].
3. [Employee Name]: Research potential influencer partnerships and present a shortlist. Due: [Month Day, Year].
Next Steps
Convening on [Month Day, Year], to evaluate the progress on social media strategies and creative directions.
Initiating a detailed market research study to gather insights on the preferences of the target demographic.
Additional Notes
Meeting Closure
Minutes Prepared by:
[Your Name]
[Your Job Position/Title]
Date of Approval: [Month Day, Year]
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