Digital Marketing Copywriting Brief
Prepared by: [YOUR NAME]
Objective
The purpose of this Digital Marketing Copywriting Brief is to guide the creation of engaging and effective social media posts that align with the marketing strategy and brand identity of [YOUR COMPANY NAME].
Project Details
Category | Details |
|---|
Project Title | Social Media Post Creation |
Prepared By | [YOUR NAME] |
Date | August 6, 2050 |
Client Name | [YOUR COMPANY NAME] |
Client Email | [YOUR EMAIL] |
Target Audience
Demographics: Ages 25-40, tech enthusiasts, located in North America
Interests: Emerging technology, software solutions, gadget reviews
Behavior: Active on LinkedIn and Twitter, engages with tech news and product updates
Key Messages
Primary Message: Show how [YOUR COMPANY NAME] is leading the way in technology with our latest software solutions.
Secondary Messages: Highlight unique features of our products, customer success stories, and upcoming events.
Tone and Style
Content Guidelines
Length: Up to 280 characters for Twitter posts, up to 150 words for LinkedIn posts
Format: Text with supporting images or infographics
Hashtags: #TechInnovation, #DigitalTrends, #SoftwareSolutions
Call-to-Action: “Learn more about our latest product,” “Join us at our upcoming webinar,” “Download our free e-book”
Posting Schedule
Frequency: 3 posts per week on LinkedIn, 5 posts per week on Twitter
Timing: Post on LinkedIn between 9:00 AM - 11:00 AM, Twitter posts between 12:00 PM - 2:00 PM
Approval Process
Approval By: [YOUR COMPANY NAME] Team or Client
Contact Person: [YOUR NAME]
Contact Information: [YOUR EMAIL]
Additional Notes
Brand Guidelines: Follow [YOUR COMPANY NAME]'s brand style guide, use company colors and logo appropriately
Competitor Insights: Monitor competitor social media accounts for content ideas and trends
For any questions or further clarification, please contact: [YOUR NAME] at [YOUR EMAIL].
Brief Templates @ Template.net
