Ad Design Creative Brief
Project Overview
This project involves creating an eye-catching ad design intended to promote [Your Company Name]'s new product line. The goal is to increase brand awareness and generate leads through online platforms.
Target Audience
The primary target audience for this campaign includes:
Demographics: Men and women aged 25-45
Interests: Technology enthusiasts, early adopters
Location: Urban areas, major metropolitan cities
Behavior: Active on social media and online shopping
Objectives
The main objectives we aim to achieve with this ad design are:
Increase brand recognition by 20% within the next quarter
Drive traffic to our website's product page
Generate 500 qualified leads over the next three months
Boost social media engagement by 15%
Key Messages
The key messages to communicate in the ad include:
Message | Description |
|---|
Innovation | Highlight the advanced features and cutting-edge technology of our new product line. |
Value | Emphasize the exceptional value and competitive pricing. |
Trust | Promote our brand's reputation for quality and reliability. |
Call-to-Action | Encourage immediate action, such as visiting our website or signing up for more information. |
Tone and Style
The tone of the ad should be:
Deliverables
The final deliverables should include:
Ad design files in high-resolution formats (JPEG, PNG, and PDF)
A version optimized for social media platforms (Facebook, Instagram, Twitter)
A version optimized for online advertising (Google Ads, display banners)
Text and visual components organized for easy implementation
Timeline
Milestone | Deadline |
|---|
Concept Development | 2 weeks from project kickoff |
Initial Design Drafts | 3 weeks from project kickoff |
Client Feedback and Revisions | 4 weeks from project kickoff |
Final Design Delivery | 5 weeks from project kickoff |
Budget
The budget allocated for this ad design project is:
Project Item | Budget |
|---|
Design and creative development | $5,000 |
Revisions and client feedback | $1,000 |
Final production and delivery | $2,000 |
Total: | $8,000 |
|---|
Brief Templates @ Template.net