Company Team Charter
Team Name: Digital Marketing Team
Date: August 29, 2055
1. Purpose and Objectives
Purpose:
The Digital Marketing Team is responsible for developing and executing online marketing strategies to increase brand awareness, drive website traffic, and generate leads within [Your Company Name].
Objectives:
Increase website traffic by 30% over the next 6 months.
Generate 500 new leads per quarter.
Enhance social media engagement by 20% within 3 months.
Launch a new email marketing campaign by October 2055.
2. Roles and Responsibilities
Role | Team Member | Responsibilities |
|---|
Team Leader | [Your Name] | Oversee team performance, coordinate with other departments, report to senior management. |
Content Strategist | Michael Lee | Develop content plans, manage content calendar, ensure brand alignment. |
SEO Specialist | Emma Roberts | Optimize content for search engines, conduct keyword research, report on SEO metrics. |
Social Media Manager | David Kim | Manage social media campaigns, monitor interactions, analyze performance. |
Email Marketing Specialist | Laura Brown | Design and implement email campaigns, segment lists, track campaign performance. |
3. Scope of Work
In-Scope:
Developing and managing digital marketing campaigns.
Creating and optimizing content for digital platforms.
Conducting market research and analysis.
Out-of-Scope:
4. Team Structure
Position | Team Member |
|---|
Team Leader | [Your Name] |
Content Strategist | Michael Lee |
SEO Specialist | Emma Roberts |
Social Media Manager | David Kim |
Email Marketing Specialist | Laura Brown |
5. Guiding Principles and Values
Collaboration: Work together to achieve common goals.
Innovation: Continuously seek new and creative solutions.
Accountability: Take ownership of tasks and deliverables.
Transparency: Communicate openly and honestly.
6. Decision-Making Process
Decisions will be made by consensus where possible.
For major decisions, a majority vote will be conducted.
The Team Leader will have final authority in case of a tie.
7. Communication Plan
Communication Method | Details |
|---|
Weekly Meetings | Every Monday at 10:00 AM |
Daily Stand-ups | Each morning at 9:00 AM |
Project Updates | Via email every Friday by 3:00 PM |
Emergency Issues | Direct Slack messages to Team Leader |
8. Performance Metrics
Metric | Measurement Tool |
|---|
Website Traffic | Google Analytics |
Lead Generation | CRM system |
Social Media Engagement | Social media analytics tools |
Email Campaign Performance | Email marketing software |
9. Resources and Support
Budget: $50,000 quarterly for digital marketing expenses.
Tools: Access to Google Analytics, Hootsuite, Mailchimp, and SEO tools.
Training: Quarterly workshops on digital marketing trends and tools.
10. Conflict Resolution
Initial Resolution: Attempt to resolve conflicts through direct communication.
Mediation: If unresolved, involve the Team Leader for mediation.
Escalation: For unresolved issues, escalate to the HR department.
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