User Persona Format
I. USER PERSONA: [PERSONA NAME]
Basic Information
Name: [PERSONA NAME]
Age: [AGE RANGE, E.G., 25-34]
Gender: [GENDER]
Location: [CITY, STATE OR COUNTRY]
Occupation: [JOB TITLE]
Company: [YOUR COMPANY NAME]
II. BACKGROUND
Description:
[A BRIEF BACKGROUND ABOUT THE PERSONA'S WORK HISTORY, EDUCATION, AND RELEVANT SKILLS. MENTION HOW THEIR BACKGROUND INFLUENCES THEIR CURRENT ROLES OR PURCHASE DECISIONS.]
III. GOALS AND OBJECTIVES
IV. CHALLENGES AND PAIN POINTS
Primary Challenge: [STATE THE BIGGEST PAIN POINT, E.G., "TIME MANAGEMENT DIFFICULTIES," "COST CONSTRAINTS," ETC.]
Other Challenges:
[ADDITIONAL CHALLENGE 1]
[ADDITIONAL CHALLENGE 2]
V. MOTIVATIONS AND INFLUENCES
Motivating Factors: [WHAT DRIVES THIS PERSONA? E.G., "WANTS TO REDUCE STRESS," "VALUES LONG-TERM INVESTMENTS," "SEEKS INNOVATIVE SOLUTIONS."]
Influencers and Resources:
[DESCRIBE WHERE THE PERSONA TURNS FOR INFORMATION OR RECOMMENDATIONS, E.G., "PROFESSIONAL NETWORKS," "FAMILY," "REVIEW SITES."]
VI. PREFERRED COMMUNICATION CHANNELS
Primary Channel: [E.G., EMAIL, PHONE, SOCIAL MEDIA, IN-PERSON]
Other Channels:
VII. EXPECTATIONS AND NEEDS
VIII. QUOTES
IX. HOW [YOUR COMPANY NAME] CAN HELP
Overview: [EXPLAIN HOW YOUR COMPANY’S PRODUCTS OR SERVICES ADDRESS THE PERSONA'S NEEDS, RESOLVE THEIR CHALLENGES, AND SUPPORT THEIR GOALS.]
