Free Digital Marketing Brand Audit Checklist

Use this checklist to assess your brand’s digital presence and identify areas for improvement in your marketing strategy.
Name
Phone number
Website Analysis
Check website design and user experience
Evaluate site speed and mobile responsiveness
Review content quality and SEO practices
Social Media Assessment
Analyze branding consistency across profiles
Review engagement metrics (likes, shares, comments)
Assess content strategy and posting frequency
SEO Performance
Evaluate keyword rankings and organic traffic
Analyze backlinks and domain authority
Check for technical SEO issues (e.g., broken links)
Content Marketing Review
Assess quality and relevance of blog posts
Review content distribution strategies (email, social media)
Analyze user engagement with content
Brand Messaging and Positioning
Review messaging consistency across platforms
Analyze value proposition and unique selling points
Evaluate customer feedback and sentiment
Competitor Analysis
Identify key competitors and their digital strategies
Compare performance metrics and market positioning
Analyze competitor strengths and weaknesses
Analytics and Reporting
Review analytics tools for performance tracking
Analyze key performance indicators (KPIs)
Assess data-driven decision-making processes
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Elevate your digital strategy with the Digital Marketing Brand Audit Checklist Template from Template.net. This fully customizable and editable template streamlines your brand analysis with ease. Utilize the AI Editor Tool for seamless modifications, ensuring every detail aligns with your objectives. Perfect for a thorough and professional audit, this checklist helps optimize your online presence efficiently.
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