Free Customer Journey
This template is a customer journey map, specifically designed for analyzing the "Journey phases" involved in planning and executing a travel destination experience. The horizontal axis outlines distinct phases: "Planning travel destination," "Booking," "On the trip," and "Back at home," with additional blank columns for further phases.
The vertical axis details various aspects of the customer experience, including "Jobs to be done," "Context & Touchpoints," "Gains," "Pains," and "Emotion."
Under "Planning travel destination," "Jobs to be done" includes "Inspiration" and "Gathering experience from others," while "Pains" notes "Little information about specific continents." In the "Booking" phase, "Jobs to be done" covers "Accommodation and transportation" and "Price comparison," and "Pains" identifies "many, bad reviews," "fully booked hotels," and "flights at inappropriately times." "Gains" for booking include "suitable accommodation and flight for a good price."
The bottom row, "Emotion," features a yellow line graph visually representing the customer's emotional state throughout the journey, showing fluctuations. The overall design provides a structured framework for identifying pain points and opportunities to improve the customer's travel experience.
