This template is a "Customer Journey Map", designed for workshops to visualize and analyze customer interactions. At the top, there are fields for "Workshop Title" and "Date", indicated by an alarm clock icon. A section for "Persona" is also present, likely for defining the customer profile being mapped.
The core of the map is a grid structure. The horizontal axis is divided into eleven "Stage" columns (Stage 1 through Stage 11), representing sequential phases in the customer's journey. The vertical axis features four "Touchpoint" rows (Touchpoint 1 through Touchpoint 4), signifying different interaction points a customer might have.
The cells within the grid are filled with color-coded sticky notes (blue, green, yellow, and red), suggesting that various observations, ideas, or feedback points related to each stage and touchpoint can be recorded. This visual organization facilitates a clear overview of the customer's experience. The template's design, with its grid of stages and touchpoints, makes it an effective tool for mapping complex customer interactions and identifying areas for improvement or innovation within a collaborative workshop setting.
