Free Customer Journey (Macro)
This template is designed for mapping a "macro journey," allowing users to "Name your macro journey" and define its key attributes: "Description," "What type of journey is it?," "Who's the owner?," and "What is the status?" There are also sections for "Goals" and "Metrics" represented by colored sticky notes.
The central part of the template is a detailed grid for analyzing "Customer journey phases." It features horizontal rows for elements like "Experience," "Emotions" (with happy, neutral, and sad icons), "Opportunities," "Insights," "Challenges," and "Desired Outcome." The vertical columns represent different phases of the journey (Phase 1, Phase 2, Phase 3), each further broken down into "Gains," "Pains," and "Needs."
The grid is populated with color-coded sticky notes (e.g., blue, purple, green, pink) within each cell, indicating specific details, observations, or ideas for each intersection of phase and customer aspect. On the right, instructional notes guide users on how to "Copy and paste these sticky notes directly into TheyDo to create your journey" and mention using "Journey AI to identify insights" and "create opportunities." This template offers a comprehensive and digital-friendly framework for in-depth customer journey analysis.
