Free Voice of the Customer

This template provides a structured framework for organizing and documenting customer feedback, needs, and resulting requirements. On the left side, there's a small section displaying six colorful sticky notes (yellow, blue, green, orange, pink, light blue), which likely serve as a palette for users to grab and populate the main content area.

The main part of the template is a three-tiered vertical section, with each tier labeled and color-coded. The top tier, in pink, is labeled "Verbatim", indicating where direct customer quotes or feedback can be placed. Below this, the middle tier, in light blue, is labeled "Need", suggesting where the underlying customer needs derived from the verbatim feedback should be articulated. The bottom tier, in light purple, is labeled "Requirement", intended for documenting the specific product or service requirements that address the identified needs.

To the right of these three labeled tiers, there is an expansive blank grid area, indicating that multiple verbatim, needs, and requirements can be captured and mapped out horizontally. This layout facilitates a clear, traceable process from raw customer input to actionable product development requirements. The simplicity and color-coding make this template an intuitive tool for product managers, designers, and development teams to streamline their understanding of customer feedback.