This template is a "CUSTOMER JOURNEY MAP" by TASA (The Business Technology & Project Association), designed for mapping customer experiences. The top section features a prominent blue header with "CUSTOMER JOURNEY MAP" and a "Placeholder for headline," along with fields for "Date" and "Version" on the far right.
On the left sidebar, an "About this template" section provides a description of the tool's purpose and benefits, followed by a "Grab a sticky" area with placeholder sticky note icons, indicating interactive use.
The main canvas is a grid-based layout with a horizontal row of five "STAGE" columns, each outlined in yellow, representing different phases of the customer journey. The vertical axis (rows) focuses on key aspects of the customer experience: "GOALS," "TOUCHPOINTS," "FEELINGS," and "OPPORTUNITIES." Each cell within the grid is a large, empty blue-bordered box, ready for detailed input related to each stage and aspect.
The template also includes a footer with attribution information, noting it was "Designed by Paul Trickey". This template offers a structured, clear, and organized framework for analyzing customer journeys, enabling teams to define goals, identify touchpoints, capture feelings, and pinpoint opportunities for improvement across various stages of interaction.
