Free Multi-Layer Journey Map
This template is a "Multi-layer Journey Map: Navigating Strategic vs. Bespoke Needs Through Bidirectional Feedback and Strategic Decision Making." The detailed instructions on the left explain its purpose: balancing strategic and bespoke customer requirements, enabling a bidirectional feedback loop, and ensuring scalable, value-driven outcomes. It outlines five steps: Map the Customer Journey, Identify Pain Points/Desires, Define Strategic Roadmap Items, Gather Segment-Based Feedback, and Decision-Making.
The map itself presents seven "Journey Step" columns (e.g., "Awareness & Education," "Waste Disposal," "Waste Segregation," "Waste Collection," "Monitoring & Feedback," "Recognition"), representing sequential stages. Below these, four distinct layers provide detailed insights:
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"Pain Points" (red) identifies challenges at each step (e.g., "Lack of clear sustainability commitment information").
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"Strategic Roadmap Item" (light purple) outlines potential solutions or initiatives (e.g., "Develop a unified communication plan").
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"Customer Feedback Filter" (purple) captures customer inputs (e.g., "Multiple customers ask for more tailored messaging").
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"Decision" (yellow) details actionable decisions or features (e.g., "Keep the core message unified, allow add-on communications per region").
A circular arrow between "Customer Feedback Filter" and "Decision" signifies the bidirectional feedback loop. This template provides a comprehensive and structured approach to integrating strategic planning with customer-centric insights for effective product or service development.
