Free User Journey Mapping

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This template is a "User Journey Mapping" tool, designed to guide users through the process of understanding and visualizing customer experiences. On the far left, a "START HERE" green sticky note is followed by a detailed yellow card explaining "What is User Journey Mapping?" and its benefits, along with "Steps" and "Tips" for effective use.

Above the main mapping area, a large yellow banner reiterates "User Journey Mapping." Below it, a section with a timer (set to "20 mins") and an "Unavailable" button suggests a timed activity. This section also includes instructions on "Setup" and "Workshop," outlining seven steps for conducting the mapping exercise (e.g., "1 Define your user or persona," "2 List your user's goals").

The main mapping grid is structured with horizontal rows for different aspects of the journey, such as "Pain & Rallying Cries," "Individuals," "Locations," "Motivations," "Positive Motivations," and "Negative Motivations." The vertical columns represent different "[sub-step]" stages of the user's journey. Each cell contains placeholder text or small yellow sticky notes, designed for detailed input. This template provides a comprehensive, guided, and interactive framework for conducting user journey mapping workshops, enabling teams to deeply understand user motivations, pain points, and experiences across their journey.

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