Free CTH Comms. Strategic Planning

This template is a multi-faceted workshop tool for "Customer Journey Mapping" and problem-solving, presented across two main sections on a grid background.

The left section is a customer journey map. It features a "Customer profile" (including "Evaluator," "Goals," "Needs," "Pain points") on the far left, represented by blue, yellow, and green rectangles. The journey stages (e.g., "Stage 1," "Stage 2") are arranged horizontally, with rows for "Actions," "Touchpoints," "Emotions" (depicted by emoji icons), and "Pain Points," each populated by colored squares (blue, yellow, green, orange). A "Backstage" section at the bottom maps internal processes or opportunities.

The right section focuses on "Problem" and "Solution" brainstorming. A prominent "Problem" column is dedicated to detailing identified issues, represented by blue and yellow squares. Adjacent to it, a "Solution" column, filled with blue and green squares, outlines potential remedies. Further right, "Suggest additional" and "Generate doc" sections are present, the latter with a placeholder for a document icon. This template provides a comprehensive framework for analyzing customer journeys, identifying specific problems, brainstorming solutions, and documenting findings, making it suitable for collaborative product development or service design workshops.